The next recourse was to the so-called "regular trade-channels"—the jobbers and retailers. But these dealers displayed little interest. They were not promoters of new lines, but distributors of those for which a market already existed. The jobber sold what the retailers required; the retailers what the public demanded. Robert Ingersoll's original loud-ticking watch impressed them more in the light of a curiosity than as a trade-possibility. In particular it failed to appeal to the jewelers, since they felt it to be out of keeping with the beauty and value which characterized their stocks of jewelry and silverware. They reasoned, also, that sales of the new timepiece would interfere with those of their higher-priced watches, thus failing to grasp the fact, since proved to be true, that its use would greatly enlarge the sphere of their sales through cultivating a general watch-carrying habit. [Illustration: Waltham Thin Model Type of the Finest American Watch Ingersoll Waterbury Radiolite "Tells Time in the Dark" Elgin Lady's Wrist Watch The Hamilton Famous as a Railroad Watch Ingersoll Yankee The Modern Low-Priced Watch Swiss Man's Wrist Watch TWENTIETH CENTURY WATCHES _Here is represented the final stage in the development of modern timepieces. Though of graceful lines, they are designed for accuracy and utility, and are ranged in price to fit every purse._] Some effort was made with outside trades, but these generally considered watches to be out of their line. Nevertheless, in the course of time, persistent effort began to bring results. Occasionally jobbers made purchases, and here and there a jeweler or hardware dealer offered the watches for sale. When the firm felt justified in spending some money for advertising, the public began to learn at first hand of the Ingersoll watch, and the sales gradually increased. Many people, however, expressed doubt as to the quality of a timepiece that could be sold for a dollar, and the Ingersolls replied with a guarantee that has since become famous.