Sam Lloyd, the famous puzzle-man, was among those who saw this possibility and he devised a scheme which resulted in the giving-away of hundreds of thousands of Waterburys; it consisted of puzzles printed on cards. These puzzles were so simple and yet so cleverly designed that while anyone could solve them, each thought himself a genius for his success in doing so. Lloyd's idea was to take his puzzles to clothing stores all over the country and sell them with watches, in order that those dealers might distribute the puzzles all over town, together with an announcement of a guessing-contest. Each successful contestant, upon return of the puzzle with its solution, was privileged to buy a suit of clothes and get a Waterbury watch with it free of charge. Such was the magic of a watch in those days that the Waterbury boomed the business of hundreds of clothiers, who, as in nearly all something-for-nothing schemes, were careful to add more than the cost of the watch to the price of the suit. Nevertheless the idea took so well that Lloyd spread it into Europe, China, and other parts of the world. Thus, the Waterbury watch became a familiar object in many lands. Adaptations of the scheme, applied to other wares, were carried out by him and by others until giveaway propositions became the main channel of distribution for these watches. For a time, such methods flourished and the regular trade of ordinary watch-dealers correspondingly languished. But, finally, the scheme-idea lost its novelty and pulling power. People would not forever buy clothes in order to get watches. In the process, the Waterbury name had become a byword for tricks in all trades. Shoddy clothes at all-wool prices had become associated with it in people's minds. They stopped buying these watches in ordinary stores because others "gave" them away. Regular dealers cut the prices to get rid of their stocks, and this led to further demoralization because customers never knew whether or not they were buying at the bottom price. Dealers could make no money on them under such market conditions and, because of this and of their shady association with give-away deals, the Waterbury name became a stench in the nostrils of the legitimate trade.