England -- Fiction; Patent medicines -- Marketing -- Fiction; Pharmaceutical industry -- Fiction; Satire; Science fiction
We did the most extraordinary things; things that it seems absurd to me
to leave to any casual man of wealth and enterprise who cares to do
them. I had some amazing perceptions of just how modern thought and the
supply of fact to the general mind may be controlled by money. Among
other things that my uncle offered for, he tried very hard to buy the
_British Medical Journal_ and the _Lancet_, and run them on what he
called modern lines, and when they resisted him he talked very
vigorously for a time of organising a rival enterprise. That was a very
magnificent idea indeed in its way; it would have given a tremendous
advantage in the handling of innumerable specialties and indeed I
scarcely know how far it would not have put the medical profession in
our grip. It still amazes me—I shall die amazed—that such a thing can
be possible in the modern state. If my uncle failed to bring the thing
off, some one else may succeed. But I doubt, even if he had got both
these weeklies, whether his peculiar style would have suited them. The
change of purpose would have shown. He would have found it difficult to
keep up their dignity.
He certainly did not keep up the dignity of the _Sacred Grove_, an
important critical organ which he acquired one day—by saying “snap”—for
eight hundred pounds. He got it “lock, stock and barrel”—under one or
other of which three aspects the editor was included. Even at that
price it didn’t pay. If you are a literary person you will remember the
bright new cover he gave that representative organ of British
intellectual culture, and how his sound business instincts jarred with
the exalted pretensions of a vanishing age. One old wrapper I
discovered the other day runs:—
“THE SACRED GROVE.”
_A Weekly Magazine of Art, Philosophy, Science and Belles Lettres._
HAVE YOU A NASTY TASTE IN YOUR MOUTH?
IT IS LIVER.
YOU NEED ONE TWENTY-THREE PILL.
(JUST ONE.)
NOT A DRUG BUT A LIVE AMERICAN REMEDY.
CONTENTS.
A Hitherto Unpublished Letter from Walter Pater.
Charlotte Brontë’s Maternal Great Aunt.
A New Catholic History of England.
The Genius of Shakespeare.
Correspondence:—The Mendelian Hypothesis; The Split Infinitive;
“Commence,” or “Begin;” Claverhouse; Socialism and the Individual; The
Dignity of Letters.
Folk-lore Gossip.
The Stage; the Paradox of Acting.
Travel Biography, Verse, Fiction, etc.
THE BEST PILL IN THE WORLD FOR AN IRREGULAR LIVER
I suppose it is some lingering traces of the Bladesover tradition to me
that makes this combination of letters and pills seem so incongruous,
just as I suppose it is a lingering trace of Plutarch and my
ineradicable boyish imagination that at bottom our State should be
wise, sane and dignified, that makes me think a country which leaves
its medical and literary criticism, or indeed any such vitally
important criticism, entirely to private enterprise and open to the
advances of any purchaser must be in a frankly hopeless condition.
These are ideal conceptions of mine.
Public-domain text, read in full here on John Shaqi.
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