Max Müller expresses the same opinion about the meaning of the totem in his _Contributions to the Science of Mythology_[152]. A totem is said to be, 1. a mark of the clan, 2. a clan name, 3. the name of the ancestor of the clan, 4. the name of the object which the clan reveres. J. Pikler wrote later, in 1899, that men needed a permanent name for communities and individuals that could be preserved in writing.... Thus totemism arises, not from a religious, but from a prosaic everyday need of mankind. The giving of names, which is the essence of totemism, is a result of the technique of primitive writing. The totem is of the nature of an easily represented writing symbol. But if savages first bore the name of an animal they deduced the idea of relationship from this animal[153]. Herbert Spencer[154], also, thought that the origin of totemism was to be found in the giving of names. The attributes of certain individuals, he showed, had brought about their being named after animals so that they had come to have names of honour or nicknames which continued in their descendants. As a result of the indefiniteness and incomprehensibility of primitive languages, these names are said to have been taken by later generations as proof of their descent from the animals themselves. Totemism would thus be the result of a mistaken reverence for ancestors. Lord Avebury (better known under his former name, Sir John Lubbock) has expressed himself quite similarly about the origin of totemism, though without emphasizing the misunderstanding. If we want to explain the veneration of animals we must not forget how often human names are borrowed from animals. The children and followers of a man who was called bear or lion naturally made this their ancestral name. In this way it came about that the animal itself came to be respected and finally venerated. Fison has advanced what seems an irrefutable objection to such a derivation of the totem name from the names of individuals[155]. He shows from conditions in Australia that the totem is always the mark of a group of people and never of an individual. But if it were otherwise, if the totem was originally the name of a single individual, it could never, with the system of maternal inheritance, descend to his children. The theories thus far stated are evidently inadequate. They may explain how animal names came to be applied to primitive tribes but they can never explain the importance attached to the giving of names which constitutes the totemic system. The most noteworthy theory of this group has been developed by Andrew Lang in his books, _Social Origins_, 1903, and _The Secret of the Totem_, 1905. This theory still makes naming the centre of the problem, but it uses two interesting psychological factors and thus may claim to have contributed to the final solution of the riddle of totemism.