Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
A car interior on the Pennsylvania Food Conservation Train designed to
overcome as many as possible of the difficulties in train exhibiting.
The curved space, too high to attract attention easily, is used for a
symbolic frieze in colors, the design, in three parts, being repeated
five times and running the length of the car. The same space was used
less successfully, as shown in the cut opposite page 70, for reading
matter which was read only when the explainer called attention to it.
The framed captions and the pictures below them are approximately
at eye-level. Variety combined with a symmetrical arrangement is
obtained by placing a large poster over every fourth window, while the
transparencies on the remaining windows allow plenty of light to enter.
Exhibits are displayed on one side of the car only. An economical use
of the 9-foot width of the car is obtained as follows:
Raised platform for the explainer, 20 inches wide.
Counter, 28 inches wide.
Aisle for visitors, 4.5 feet wide.
The use of vertical space is also carefully planned and is roughly:
Counter height, 40 inches.
Upright board at back of counter, 11 inches high.
Combined height of pictures and captions, 36 inches, with lower edge
about 48 inches from the floor.]
The first method, that of displaying exhibits on two sides of the
center aisle, makes the progress of the visitor very slow and awkward,
for he must continually turn from one side to the other as he goes
unless, of course, he violates the rule of moving in one direction
only and in so doing comes back along the same aisle. Not only is it
awkward to turn continually from side to side in viewing exhibits
but it is difficult to arrange material so that the visitor can in this
way follow an idea logically. His attention is alternately given to
the topics on one side and the other, unless by some elaborate system
of arrangement the story moves from one side to the other. Another
difficulty is that the explainer has no place to stand except in the
aisle, holding back the visitors. The very narrow middle aisle left
by counters or tables on two sides is still another disadvantage.
Moreover, favored with space at the expense of visitors, the exhibits
are less likely to be seen and their value is thus lowered.
Displays along the center of the car with an aisle on each side might
be satisfactory in some cases, especially if all the material is in
the form of models or objects and there is no need to use the walls.
This method allows for the movement of visitors in single file down one
aisle and back the other, or for two parallel lines to move in a single
direction on both sides of the display. Some who have tried this method
found that visitors did not look at the walls but gave their whole
attention to the center of the car.
[Illustration: FOOD CONSERVATION TRAIN OF NEW YORK STATE COLLEGE OF
AGRICULTURE
Public-domain text, read in full here on John Shaqi.
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