Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Exhibits in the center of the car with a narrow aisle on each side. See
page 86. The objects on the floor obstructing the aisle were probably
placed in the aisle only for photographing.
Jars of fruits and vegetables are attractively displayed at the
right height, and with light shining through to bring out color
and clearness. There is a welcome lack of crowding, and desirable
simplicity in the car as a whole.]
The third method, that of placing exhibits on one side only, seems
to have been found the most satisfactory. In this way both wall and
floor space on one side may be used to their full advantage, while the
visitors looking in a single direction move fairly rapidly. A space may
be left for the explainer between the wall and the counter, as shown
in the picture opposite page 85. Also, she may move the length of the
car and back without difficulty, having the counter between her and
visitors.
[Illustration: ARRANGEMENT OF RAILROAD CAR INTERIOR
Simple and attractive arrangement of exhibits on the Wisconsin Pure
Seed and Home Power Special. The exhibitors showed unusually good
judgment in their use of wall space. The information given is brief,
to the point, easily read, and well displayed. The disadvantages of
displaying the exhibits on both sides of the narrow center aisle,
discussed on page 84, are illustrated here.]
PLACING EXHIBITS
The first consideration in placing exhibits is that they shall be at
the right height. The best space on walls is that on a level with the
eye. The eye will travel up and down in following a display that has
caught the visitor’s attention, but isolated placards, pictures, or
objects placed too high or too low to be within easy range have small
chance of being observed.
The wall spaces of a car are considerably broken, as may be observed in
the photographs. The curved space is excellent for decoration or for
brief slogans, but should not be depended upon for anything requiring
detailed examination. The upper part of the window space is usually
most nearly at eye level, but windows are needed for light and it is
wise not to cover with displays that shut out the light more than a
half or a third of those on one side and none at all on the other.
One needs to reckon with the possibility of trains often being placed
close to the exhibit cars, or the cars being placed beside buildings
that cut off the light entirely on one side. Probably the best use of
windows is for cartoons or posters made on transparent paper or cloth,
or on the familiar glass transparencies. The space below the windows
is too low for wall displays. The illustration of the Pennsylvania
Food Conservation Train opposite page 85 shows a good use of windows
and wall space. Another photograph opposite page 87 also shows an
interesting use of space.
Public-domain text, read in full here on John Shaqi.
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