Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The counters, shelves, or tables should be so built as to bring the
objects on them as nearly as possible on a level with the eye, at the
same time without cutting off the view of wall exhibits. The height
and dimensions of the counters shown opposite page 85 were worked out
carefully to meet this condition.
It is always a good thing to have a railing separate visitors from the
exhibits as more people can see them if all are held back from pressing
too closely.
Another important consideration in placing exhibits is that they should
not be crowded. When objects or placards crowd one another it becomes
impossible to look at one thing without having others in the margin of
vision interfere with concentrated attention. The first impression of
a crowded car is one of bewilderment. The visitor is obliged not only
to grasp new ideas and facts presented in an unfamiliar form, but to
select among a large number those of special interest to him.
ARRANGEMENT OF SUBJECT MATTER
Because of the small space and necessarily quick movements of visitors,
it is especially important that exhibits should be arranged in some
logical sequence. Visitors are sometimes called upon to perform amazing
feats in mental acrobatics, leaping from one topic to another with
breathless speed. For example, in the exhibit pictured opposite page
84, we see a poster about baby deaths resting on a model of a school
building with a placard nearby urging the use of schools as community
centers. Across the narrow aisle is a model obviously unrelated either
to community centers or baby deaths. The sequence of ideas should
be such that each new thought is made easier to understand and more
interesting because of what went before it, or each separate exhibit
should be clearly related to one central idea. Thus, in the first
exhibit of the Pennsylvania Food Conservation Train the series of
topics was developed as follows:
Why we must save
Small savings
Saving wheat
Saving sugar
Saving fats
Using all the milk
Using home products.
Not only the sequence of ideas but the separation between two topics
is important. This can be accomplished by a visible separation,
allowing a distance of at least six inches between exhibits relating to
different topics; better still, by putting up actual barriers between
the exhibits, as is done in the exhibit opposite page 70. The barrier
has the advantage of holding the eye at one spot, so that there is no
temptation to desert one exhibit for the lure of a bright color or a
curious device farther on.
Public-domain text, read in full here on John Shaqi.
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