Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Another consideration in arranging material is that groups relating
to one subject should be so placed that their relation to one another
and to the whole be quickly recognized. Sometimes exhibits that belong
together are separated because variety of size and shape makes it
inconvenient to work out a suitable arrangement. It is worth while
to plan carefully in advance the kinds of exhibit material that will
harmoniously illustrate a given topic; also to have the sizes and
shapes conform to the dimensions of the space reserved for them.
SOME OBSERVATIONS FROM PRACTICAL EXPERIENCE
In a letter describing the exhibit car of the Canadian Forestry
Association, Mr. J. R. Dickson, who was in charge of the car, makes
some interesting observations regarding the arrangement of exhibits
based on his experiences. He writes in part as follows:
The people, especially at crowded hours, all tend to travel through an
exhibit car in one direction and this is very desirable inasmuch as
the man in charge of the car can regularly escort through it group
after group of eager sightseers or inquirers after knowledge and keep
up a cross between a lecture and a conversation with them, answering
their questions and drawing their attention to all the pertinent
points in the exhibit which they might otherwise overlook.
To accomplish this plan of car lecturing most effectually, the entire
exhibit should be arranged so far as possible in a natural sequence,
beginning at one end of the car and ending at the other. This of
course is where a single aisle is provided down one side of the car.
Such a scheme makes one’s talk logical and so helps to impress the
lessons of the exhibit in such a way that they are remembered easily
and intelligently....
On entering the car the first object to attract the visitor’s eye
was a large map of Canada, showing the forestry belt of 400,000,000
acres, over 90 per cent of this timber land being publicly owned. When
told that each citizen of Canada, man, woman and child, owned on the
average fifty acres of this national resource, the imagination and the
pocket-nerve of the visitor were at once stimulated and he or she was
thereafter taking a personal interest in the whole exhibit.
The visitor next turned to a nursery of small pine and spruce
illustrating the essential beginning of all our forest wealth and
also suggesting the basic importance of land classification in order
that every acre may be put to its best use. Then our modern methods
of protecting both such young growth and the resulting mature timber
were examined and explained, and the great need for good laws and
the generous expenditure of public money in order to safeguard their
forests, was readily seen and agreed to....
Public-domain text, read in full here on John Shaqi.
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