Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Obviously, their comfort and convenience should be prepared for and
every possible help provided for them to understand and enjoy what
is displayed. Plans for doing these things should be based on the
expectation of as large an attendance as can be handled satisfactorily,
and even on some overcrowding, unless small groups are deliberately
sought.
As is explained in the section on advance work, local committees should
be appointed whose members will co-operate with the regular staff of
the train.
A reception committee may welcome special delegations and introduce
them to the members of the train staff. If there is a formal program,
local leaders are usually asked to take part in it, and as it is
important in relation to the follow-up work that they have the
opportunity to familiarize themselves with the subject matter and the
methods demonstrated on the train, their presence throughout the day
should be secured by advance arrangements. An added value in having
them at the train is that in the eyes of visitors they will become
identified with the movement and thus be in a better position to lead
in the local follow-up work.
Helpers are needed to look after the safety of the visitors, to form
any waiting crowds into lines, direct people to the entrance, keep
them moving in a single direction, prevent unnecessary congestion
at any given point, and note questions and suggestions that should
be passed on to members of the staff. If local volunteers are well
prepared to perform these services the saving of strain on the
hard-worked staff will be very great.
THE RATE OF PROGRESS IN EXHIBIT CARS
Reports show that managers of trains have been satisfied with both
extremes in the rate of progress of visitors in moving through the
train. One train director reported with pride that by his system he was
able to “run 5,000 through in an hour.” At the other extreme are the
directors who during their stay in a town give a single demonstration
in a car that holds only about one hundred people.
The method of “running people through” very rapidly is useful only if
the exhibits are simply curiosities or objects of interest that may be
quickly noted, and that we may risk having soon forgotten without loss
to the cause that is being served. For example, the Liberty Loan trains
depended chiefly on their program of talks, music, and the appearance
of the returned soldiers to arouse interest. The large guns displayed
on flat cars were visible while the talking was going on. It did not
particularly matter after that whether visitors were passed through
the trophy car so rapidly that they had only a glimpse of the various
objects.
Public-domain text, read in full here on John Shaqi.
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