Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
On the other hand, the attendance in one place of so small a number as
one hundred would hardly justify the work of planning and carrying out
a tour unless either the small group are carefully selected as leaders
capable of passing on the information to others, or the community is so
small that this number is as many as might be expected. It ought to be
possible to estimate in advance, or at least after the first week of
the tour, the length of time required for the average person to see all
that is important for him to see and understand. With this period in
mind it is possible to estimate the number of people who can be handled
in a given length of time. For example, we may assume the following
conditions:
A train of three cars.
Number that can be accommodated comfortably in each car at one time,
60.
Twenty minutes, required time to see the exhibits or hear and see
demonstrations in each car, or one hour for the train.
Train on view six hours.
Maximum attendance practicable during the stop, 1,080 people.
The attendance is, of course, never distributed so evenly as this over
the day, and all the visitors do not stay exactly the same length of
time. Probably with a fairly even distribution a train with a maximum
capacity of one thousand will handle satisfactorily about eight hundred
people. An estimate of the rate at which visitors may be passed along
will be found exceedingly useful in deciding many questions, such as
the arrangement and content of the exhibits, the length of time to
continue a demonstration, the number of times to repeat it, the length
of the stay, and the quota of attendance to work for in the advance
publicity.
For example, would you rather have fewer people and have those who
come stay longer, or would you prefer having a larger attendance with
those who compose it spending less time with you? The selection of
exhibits and the program should be arranged according to your decision
on these points. If you are giving a few people detailed information
which it would serve your purpose better to give to a larger number,
you are throwing away your opportunity for want of a little careful
calculation. The mistake most frequently made is to plan exhibits and
programs on the expectation of having each visitor spend a long time at
the train carefully examining each display, and then when the people
arrive, to pass crowds through quickly without giving them a chance to
see what has been prepared for them.
DISTRIBUTING THE ATTENDANCE
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