Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
=Teaching Health by Motion Pictures.= Warren H. Brooker, C.E. Health
Bulletin, North Carolina State Board of Health, No. 2, vol. 31, of May
1916. How Public Health is Being Taught in Rural Districts by Means
of Traveling Motion Pictures. Two illustrations of car and one of
audience.
=The University on Wheels.= Agnes C. Laut. Colliers, September 10,
1910, vol. 45, p. 16. The Corn and Wheat Evangelists of the Middle
West and the Special Trains of Instruction. Several trains mentioned,
and three illustrations of cars.
=Touring a State with Motion Pictures.= Arthur J. Strawson. Journal
of the Outdoor Life, October 1917, pp. 304-05. Three illustrations of
Indiana Society for Prevention of Tuberculosis truck.
=Traveling Baby Clinic.= Conservation of Life, July 1919, pp. 60-62.
Ottawa, Canada. Trucks used for baby welfare. Two illustrations.
=Traveling Dispensaries for Italy.= The Public Health Nurse, November
1918, pp. 261-62. Three illustrations of trucks used for dental and
baby saving purposes.
=Unique Traveling Safety Exhibit.= New York Central Magazine, August
1919, p. 21. Brief mention of Safety First Exhibit Car of New York
Central Lines. Two illustrations of interior of moving picture and
exhibit car.
=Western Railways and Farming.= J. R. Wilson. Nation, November 10,
1910, vol. 91, p. 441. Letter commenting on several trains run in
western states.
INDEX
ADAMS, S. H.: description of health motorcycle tour by, 34-37
ADVANCE AGENTS: qualifications, 49;
preliminary work for, 50-52.
See also _Committees_
ADVANCE WORK: publicity and organization, 42-65;
local co-operation, 45-54;
committees, 55-65, 98;
follow-up program, 114
ADVANTAGES: economical, 4;
publicity, 4;
of stimulating audiences, 5, 104;
of striking features, 6;
trains versus trucks, 10-11
ADVERTISING: mediums, and purpose of, 43;
committee on newspapers, 56;
posters, 57;
window displays, 57;
slides, 57, 58;
through local merchants, 58;
Hollingworth on, 107;
exhibit car, 122
AGRICULTURE: promoting interest in, 5;
Peach Demonstration Train, and illustration of exhibits, 13-14;
account of dairy train in Illinois, 15-16;
Pure Seed and Home Power Special, 16;
canning trucks, 37-39;
train titles, 67;
program for exhibit train, 74-75;
list of tours, 118-127, 129-130;
bibliography, 137-142
ALABAMA: publicity tours, train equipment, 129
APPEALS: advance publicity work, 42-52;
to local committees, 52-65
ARKANSAS: conservation train tour, 118;
bibliography, 141
ATTENDANCE: novel devices attract, 7, 34;
advance work to secure, 42-45;
methods of distributing, 44, 75-77;
outdoors, 77;
planning for, 94, 98;
receiving visitors, 97-99;
estimating numbers, 100;
distributing, 101-104
ATTRACTIVE EXHIBITS: advantages and suggestions, 4;
novel features a stimulus, 5-7, 104;
healthmobile, opposite 10.
See also _Motion Pictures_
Public-domain text, read in full here on John Shaqi.
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