In various ways the suggestion can be followed, but in no more feasible and effective way than by an appeal to their selfish and individual interests. On the principle that a people's pocket can be reached before their pride, it is suggested that those who would more largely secure their trade and patronage, do so by holding out to them the inducements common to co-operative business enterprises. The business represented by huge department stores operated by such merchant princes as John Wanamaker and Siegel & Cooper in their returns to their employees, and the offering of bargain inducements to their patrons in general, illustrate to a large degree what can be done on a smaller scale by business men of the race, provided the experiment be deemed worth the trial. The True Reformer's Organization is a purely Negro enterprise, representing interests running up into the millions, having as its mainspring of success the co-operative and profit yielding principle indicated. The foregoing illustrations, references and suggestions cannot fail, at least in part, to answer the grave and momentous question on whose right solution so much of the race's future welfare depends. SECOND PAPER. HOW CAN THE NEGROES BE INDUCED TO RALLY MORE TO NEGRO ENTERPRISES AND TO THEIR PROFESSIONAL MEN? BY PROF. J. W. GILBERT. [Illustration: J. W. Gilbert, A. M.] PROF. JOHN W. GILBERT, M. A. Prof. John Wesley Gilbert, A. B., A. M., was born at Hephzibah, Ga., July 6, 1864. Young Gilbert was left to the care of his widowed mother and his uncle John, for whom he had been named. He usually spent half the year on the farm and the other half in the public schools of the city of Augusta. After finishing the public grammar school course, he spent twelve months, all told, in the Atlanta Baptist College (then Seminary).