I had no references nor bondsmen whom I cared to give, but I ultimately
arranged by putting up a cash deposit, and after quite a lengthy
correspondence, during which I was several times tempted to throw up my
hands, I secured sample copies and a certified subscription book and
went to work.
The “Rooster” was a twenty page illustrated paper, the subscription
price being six dollars, in advance, per year. As special inducements,
fifty-two paper back novels—one with each issue of the paper—were
offered, and a set of six cloth bound volumes. If preferred, however,
they took installments of fifty cents per month, and that was the
liberal proposition I principally worked on. Very little trickery was
necessary to obtain orders.
For my “mark” I first selected a well-known individual, well up in
public esteem; say, for instance, a merchant of high standing. Walking
into his place of business I would say to one of the clerks near the
door, “Is the proprietor in?”
“Yes, sir. Yonder is Mr. Denim.”
Agent (walking up to the proprietor).—“Pardon me, but are you Mr.
Denim?”
Mr. D.—“That’s my name, sir.”
Agent.—“I am representing the Weekly Illustrated Rooster of New York and
I want to put you down for a year’s subscription.”
Mr. D.—“Don’t want it. I’m taking too many papers now.”
Agent.—“Let me explain a little. The former manager of our paper died
some months ago, and while the matter was kept up to its former high
standard the business end was neglected, subscriptions expired without
any effort to obtain renewals, and consequently half of our advertising
got away from us. Now, a new man has taken hold, enlarged the paper,
added new departments, and is offering special inducements in order to
build up again. I am under contract to get seventeen thousand new
subscribers in this state, and I’ll get them, if I have to give things
away myself and be discharged for it.”
Mr. D. (growing interested).—“What sort of a paper is it?”
When you bring a man into the confidential history of a thing he at once
begins to imagine that in some way he must belong to it.
Agent.—“It is a beautiful, clean, twenty paged paper, illustrated, and
with sixteen departments. The news covers every form and condition of
life, with accurate and thrilling pictures of the passing show. The bulk
of the articles are of an editorial nature, being instructive,
interesting and amusing. We have sixty-seven special correspondents in
all parts of the world, who contribute regularly each week; and special
articles are given from the best known pens in the universe. It is far
above all contemporaneous sheets and costs no more.”
Mr. D.—“How much a year?”
Agent.—“Only six dollars.”
Mr. D.—“Isn’t that a little high?”
Public-domain text, read in full here on John Shaqi.
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