The firm I worked for published the complete works of many standard
authors. There were no single volumes on my list, and if I remember
right the smallest set was a history of the world in four volumes.
As samples for canvassing the firm furnished each agent with a nice
stretcher, showing up the backs of each set of books complete. These
stretchers, or book backs, were gotten up in a very neat and tasty
manner, and when set up against the wall looked just like a complete set
of the books would appear when arranged in a book case. I would walk up
to a business or professional man without giving him any advance
knowledge of what I wanted. In general, I stated my business in a
roundabout, though apparently off-hand, manner, gradually leading up to
the vital point, finally saying to him:
“I am going to get up a library club here among the literary lights of
the town and I want you in it.”
Customer (pleased at the compliment).—“I didn’t know that I was a
literary light.”
Agent.—“Oh, yes you are. You have distinctly that reputation. In fact, I
heard about you before I came to town.”
Customer.—“Who told you so?”
Agent.—“Why, two or three parties in M—. up here told me to be sure and
call on you. My manager in New York also sent me a list of twenty
prominent people here, and your name was among them. So, you see, you
are known on the outside as well as in your own town.”
Customer.—“I don’t see how you fellows find everything out.”
Agent (jokingly).—“Oh, you know, ‘murder will out.’”
Customer.—“You are right there, but I don’t understand what you mean by
a Library Club.”
Agent.—“I’ll tell you. It is a scheme that gives you a chance of getting
a library of your own which will cost you virtually nothing.”
Customer.—“I still don’t understand.”
Agent.—“I’ll explain further. You know that it is the working for single
customers, or hunting them up and delivering, that makes the book
business so expensive. Quick sales and small profits put quite a
different face on the matter. Now, here is a new edition of Roberts’
works in twelve large volumes. It contains all the products of this
famous author’s pen, and is the only complete set ever published. One
set, regular price, costs twenty-four dollars, but if I can get up a
club for twenty sets, in this town or vicinity, I’ll cut the price right
in two, prepay the expressage and deliver them for twelve dollars. You
can pay for them in little monthly payments of say one dollar and a half
per month, and the entire set delivered at one time and in advance. Did
you ever hear of a better offer?”
Customer.—“Well, it does sound pretty nice.”
Agent.—“By the way, do you know anything about Roberts’ works?”
Customer.—“I have heard of them.”
Public-domain text, read in full here on John Shaqi.
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