Twenty Years of Hus'lingJohnston, J. P. (James Perry)
General
Twenty Years of Hus'ling
Johnston, J. P. (James Perry)
Business; Johnston, J. P. (James Perry), 1852-
This of course had a tendency to elevate me in my own estimation, and
was no doubt a motive power to urge me on to success. But under the
circumstances of not daring to make my identity known, I was unable to
share in the glory that my egotism would naturally crave for.
I became satisfied, at any rate, that I had "struck my gait," and at
once became wrapped up soul and body in the business.
In a few weeks my employer suggested that we let the musicians go, as he
was convinced that I was able to entertain my audiences sufficiently
without them. I agreed with him and we very soon learned that our sales
were better than with them.
The music seemed to divide the attention of the people, besides
suggesting more pleasure than business.
My commission was increased from five to seven per cent. as soon as
this fact was demonstrated.
Before quitting the business I was successful in acquiring a general
line of talk on suspenders, shoe-laces, combs, brushes, handkerchiefs,
hose, pocket-knives, razors, pencils, pins, stationery, towels,
table-cloths, and in fact everything belonging to this line of goods,
together with an endless variety of jokes and sayings used during and
immediately after each sale.
My sales were made on what is termed the down-hill plan, or Dutch
Auction, instead of to the highest bidder, as is common in selling farm
implements and stock. I would first describe the quality of the article
for sale, and after placing its price as high as it usually sold at,
would then run it down to our lowest bottom price, and as soon as a sale
was made, proceed to duplicate and sell off as many of them as possible
in a single run; and then introduce something else.
To give the reader a more definite knowledge of the manner of conducting
this business and describing the goods, I will give an illustration on
one or two articles, including a few sayings frequently used between
sales. It should be borne in mind that as soon as I opened my sale I
began talking at lightning speed, and talked incessantly from that
moment till its final close, which usually lasted two to four hours. I
have talked six hours, incessantly, but it is very exhausting and
wearing, and could not be kept up.
To hold the people and keep them buying, it was necessary to entertain
them with a variety of talk. Whenever a sale was made, I would cry out
at the top of my voice:
"Sold again;" and would not lose a chance then to add some joke or
saying that would be likely to amuse the crowd, before offering another
lot.
I will now illustrate a sale on "Soap:"
"My friends, the next article I will offer for your inspection is
the homa jona, radical, tragical, incomprehensible compound extract
of the double-distilled rute-te-tute toilet soap.
Public-domain text, read in full here on John Shaqi.
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