[Sidenote: _NEWSPAPERS._]
I found on inquiry that the figures were about correct. And the fact
is, that it is only in the newspapers that the country people find
nearly all their literature, and that barely a farmer can be found who
does not regularly take three or more papers, and this makes the
continued lives of these papers possible. A town of a thousand or
twelve hundred inhabitants will support two or even three papers. How
is it done? Examine one of these papers and you will find the outside
pages better printed than the inside, and filled with a special sort of
romantic stories, and short bits of general information; extracts from
magazines and from Eastern or English newspapers. The inside pages have
the true local color. Here you will see the leader, devoted to the
topics of the time and place; descanting on the railroad news of the
day; expressing the editor's opinions on the rates of freight or
passage, or on the advantages his town offers for establishing new
industries; or criticising the recent appointment of postmaster. Then
the correspondence from various outlying towns or villages, written
very often by the schoolmaster, and abounding in literary allusions and
quotations. And then comes the amazing feature of the paper--a column
or two are devoted to "locals." This is the style: "Beautiful weather.
New York sirup at Thompson's. The spring plowing is nearly done. Use
the celebrated XL flour, the best in the market. Mrs. ---- has been in
----, attending to the woman-suffrage question, the past week. Our
thanks are due to two fair ladies for bouquets of spring flowers, the
first of the season. Our young friend Pete M---- called on us
yesterday; good boy Pete. Judge Henry was at Salem the past week. Miss
Addie Bines is visiting friends in town. Did you see that bonnet at the
Presbyterian church on Sunday? The accidental pistol-shot the sheriff
got is pretty bad. The rates of board at the Cosmopolitan Hotel are
five dollars a week; three meals for a dollar. The Odd-Fellows will
give a ball on the 25th. Our vociferous friend Sam N---- is starting
for Puget Sound." And so on.
I observe and I hear that these locals are by far the best-read portion
of the paper. A variety of items of scraps from the neighborhood, and
advertisements, the longest of which relate to patent medicines of all
sorts, fill up these two inner pages of the paper. The secret of cheap
production lies in obtaining the paper, with the two outside pages
ready printed, from an office in Portland, which supplies in this way
twenty or thirty of these little newspapers. Thus the cost to the
editor is reduced to the getting-up of the two inner pages, and, as
will be seen, not a very high level of brain-power is needed.
Public-domain text, read in full here on John Shaqi.
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