United States Steel: A Corporation with a SoulCotter, Arundel
History
United States Steel: A Corporation with a Soul
Cotter, Arundel
United States Steel Corporation
The steel maker of the United States, on the other hand, has always
had, except in times of severe depression, an excellent market at home,
one ready to hand and able to absorb all the steel he turned out. The
country had been building up and expanding. Steel has been and is
still needed for railroads, skyscrapers, bridges, factory buildings,
agricultural machinery, automobiles, and a thousand and one other
purposes. The result of this has been that our manufacturers have had
no particular desire in normal times to seek foreign business with
its attendant risks and expenses and the long-term credit it demands.
They were, until recent years, content to leave the foreign markets
to European exploitation and only to enter these markets when dull
business at home forced them to seek new outlets for their product. In
the earlier days of the industry American steel, at such periods, was
thrown on foreign markets at prices often below cost of production,
the loss being considered preferable to unemployment at home or the
disruption of company organizations which a continuous decline in sales
would have brought about. This process was commonly known as “dumping,”
and it was calculated to earn the bitter hostility of foreign
competitors who saw their carefully cultivated markets taken away from
them by cut-throat competition. A wave of returning prosperity at home
would cause indifference to, and independence of, foreign trade on the
part of our steel producers, an attitude that naturally did not create
good will among foreign consumers. One of the results of this state
of affairs was uneven and sporadic exports; another was that American
steel had no friends abroad.
It has often been charged against our manufacturers that, although
professing to be anxious to sell their goods in all markets, they
were unwilling to meet the requirements of the foreign buyer, taking
the “if they don’t like our goods, let them go elsewhere” attitude.
Fortunately, this is not nearly so much the case to-day as it was a
few brief years ago, but this disposition is still visible in many
quarters. And it gives the European competitor, who goes on the
principle that the buyer is always in the right, an incalculable
advantage. The basis for this attitude on the part of our manufacturers
lies in his assurance of vast home markets. His competitor abroad,
having perforce to sell half or more of his output in other than home
markets, naturally works to find out the needs of possible buyers
everywhere, and sets out to meet these needs. And he gets the business.
Public-domain text, read in full here on John Shaqi.
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