War's Brighter Side: The Story of The Friend Newspaper Edited by the Correspondents with Lord Roberts's Forces, March-April, 1900Ralph, Julian
History
War's Brighter Side: The Story of The Friend Newspaper Edited by the Correspondents with Lord Roberts's Forces, March-April, 1900
Ralph, Julian
Friend (Bloemfontein, South Africa); South African War, 1899-1902 -- Periodicals
Amongst those who will appear will be Miss Fraser, the Free State
nightingale, who will sing original verses written by Mr. Rudyard
Kipling for the occasion; Miss Leviseur, Miss Jessie Fraser,
Lieut.-Colonel Townshend, C.B., Surgeon-Major Beevor, Scots Guards,
Lieut. James Forrest, Captain Nugent, the celebrated vocalist; Captain
Wright, R.N. (The Skipper); the Lightning Cartoonists, _alias_ The
Gemini; Mr. Preshaw, Major Jones, R.E., besides, in the language of
the _entrepreneurs_, "a coruscation and galaxy of stars of the first
magnitude too numerous to mention in the brief space afforded." It is
hoped that the military band will be present, but, at any rate, that
the concert will be high-class without being dull is guaranteed from
the fact that Messrs. Ivan Haarburgher and King are in charge of the
musical arrangements.
Tickets may be had and seats booked at Messrs. Borckenhagen and Co.
Prices: 5s., reserved seats; gallery, 2s. 6d.; soldiers in uniform to
gallery, 1s.
CHAPTER XXIX
ADIEU TO "THE FRIEND"
_We made a money profit as well as a good newspaper--but the
entire experience thus quickly passed into history._
Thus ends the history of this new departure in war and in journalism.
Of it Mr. Kipling wrote afterwards, "Never again will there be such a
paper! Never again such a staff! Never such fine larks." It has been
impossible, after all my good intentions, to tell of scores of the
peculiarities of the paper, and its editors' experiences. Sometimes
copies of THE FRIEND did not look twice alike for days at a time, as
we strove to make it more and more workmanlike, and more and more
original and attractive.
We began, as I have said, with advertisement "ear-tabs" on either side
of the heading. Then we put the Royal coat-of-arms in their places.
Next we put the arms in the middle of the title space and published
mottoes and notices in new "ear-tabs." At first we put double leads
only between the lines of the leading article each day, but presently
we dignified the cable news and Mr. Kipling's contributions in that
way. We once put some editorial notices in rhyme, and set them up in
black job type--when we changed the price of the paper to one penny
for everybody.
We knew that our money returns were in confusion, but because we had
taken over a business manager from one of the two commandeered
newspapers, whom we could hardly expect to be in sympathy with us, and
because we had established two prices for the paper and were being
victimised by some of our customers, we could not see how the finance
of our venture was likely to come out.
Public-domain text, read in full here on John Shaqi.
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