At the outset of our organization we need consider only those remedial measures to which all research and all demands are now pointing; and our specialty as a society is to urge and aid the careful testing of the best means of relief from a dangerous condition, and also to aid in fullest adoption and application of measures approved after trial. The key phrases or watch words for our organization are these: “Thorough Testing” and “The Common Good.” We favor a fair and safe trial of municipal and other Public Ownership, as it seems to be in harmony with the destiny of our country and the spirit of the age. State incorporation having been tested and found wanting, we urge national incorporation instead, including reasonable restrictions, and also liability to forfeiture if lawless. We favor the election of United States Senators by direct vote of the people; also a thorough test of the initiative and referendum and the imperative mandate. Any person of good moral character may become a member of this society by accepting the constitution and paying one dollar a year to the national society, or a life membership fee of twenty dollars. Each member of the society shall have a vote, by mail or otherwise, for all officers of the national society, and on all principles and policies adopted. O. H. TRUMAN J. M. McARTHUR J. ORVILLE WALTON BELLE FORD WALTON E. H. H. GATES Committee. Men and women are requested to send names and fees for membership. The money will be used for organizing and reported to the society. Direct to O. H. TRUMAN, La Crosse, Kan. * * * * * Our Advertising Manager, Ted Flaacke, is one of the Old Guard greenbackers; but not until recently could I convince him that _some_ advertisers would “turn him down” because of the politics of WATSON’S MAGAZINE. Even then I didn’t do the convincing—but Ted knows now that I was right. He tried to get an ad. from a certain baking powder concern that was mixed up in a scandal over in Missouri not so long ago. Its product is claimed to be “absolutely pure,” but the Missourians were “shown” that some of its agents couldn’t truthfully say as much of themselves or their concern. I’m right glad Ted got the icy stare. We need the money, no doubt—but “alum baking powders” won’t seriously impair our digestion. And we’ll feel better not to have had the ad., after all. “Why, Flaacke,” said the man who places the advertising, “if WATSON’S MAGAZINE had a million circulation and the rate was a dollar a page, I doubt if we would use it.” Yet some poor, simple souls still think business men—big, brainy, successful business men—never mix politics and business. They do. And I trust our people will not forget it. * * * * *