Watson's Magazine, Vol. IV, No. 2, April, 1906Various
History
Watson's Magazine, Vol. IV, No. 2, April, 1906
Various
United States -- Politics and government -- Periodicals
Temporarily, however, we are embarrassed by the great influx of
subscriptions, and for a little while we ask the kind indulgence of our
friends. Everything shall be taken care of, but for a few weeks there may
be some delays. It takes time to train new subscription clerks.
* * * * *
Our one weakness heretofore has been lack of proper organization to keep
in touch with and look after the interests of the news-dealers. This has
been remedied by placing a thoroughly competent man in charge of the
news-dealer circulation. A complete roster of the news-dealers is being
made and every effort will be put forth to increase news-stand sales.
The tens of thousands of booksellers and news-dealers throughout the
United States, supplied by the American News Company and its branches,
constitute an army of distribution which has taken many years and an
immense sum of money to raise and equip. We want to make use of that army
to the best advantage of our patrons, the dealers and ourselves. Probably
more than one-half of the reading public buys regularly of news-dealers,
and a much larger percentage buys occasionally. Wherever our friends
prefer to buy of the dealer, we earnestly wish them to do so; and if at
any time there is any difficulty in securing Watson’s at the news stands,
write us about it. We are now equipped to take care of all complaints of
this character promptly.
There is, however, an immense reading public receiving mail on R. F.
D. routes—yet it is only thirteen years ago that Mr. Watson, after a
hard fight, secured a small appropriation in Congress to be used in
experiments with rural free delivery of mail—real “rural” delivery, not
the kind Mr. Wanamaker had tried in the small towns previously. But even
after Mr. Watson got the appropriation, Cleveland’s Postmaster-General
refused to use it. “Scandalous use of the people’s money,” he doubtless
argued, “and, besides, it might develop into something which would hurt
the express companies.” To Mr. Watson is due the credit for securing
the first appropriation for rural free delivery. He is the father. But
we must give the devil his due—the Republican Party built up the system
Mr. Watson originated. Well, that party never was afraid to spend the
people’s money.
* * * * *
Now, these R. F. D. patrons get mail at their respective doors every
weekday. They need not, and do not, go often to the nearest village or
town. Hence, they cannot so well depend upon news-dealers for WATSON’S.
They are best served by subscribing and having Uncle Sam’s mail-carrier
bring it to the door.
* * * * *
Public-domain text, read in full here on John Shaqi.
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