And the degree of the infectiousness of art depends on three
conditions:—
(1) On the greater or lesser individuality of the feeling transmitted;
(2) on the greater or lesser clearness with which the feeling is
transmitted; (3) on the sincerity of the artist, _i.e._ on the greater
or lesser force with which the artist himself feels the emotion he
transmits.
The more individual the feeling transmitted the more strongly does it
act on the receiver; the more individual the state of soul into which he
is transferred the more pleasure does the receiver obtain, and therefore
the more readily and strongly does he join in it.
The clearness of expression assists infection, because the receiver, who
mingles in consciousness with the author, is the better satisfied the
more clearly the feeling is transmitted, which, as it seems to him, he
has long known and felt, and for which he has only now found expression.
But most of all is the degree of infectiousness of art increased by
the degree of sincerity in the artist. As soon as the spectator,
hearer, or reader feels that the artist is infected by his own
production, and writes, sings, or plays for himself and not merely to
act on others, this mental condition of the artist infects the
receiver; and, contrariwise, as soon as the spectator, reader, or
hearer feels that the author is not writing, singing, or playing for
his own satisfaction,—does not himself feel what he wishes to
express,—but is doing it for him, the receiver, a resistance
immediately springs up, and the most individual and the newest
feelings and the cleverest technique not only fail to produce any
infection but actually repel.
I have mentioned three conditions of contagiousness in art, but they may
all be summed up into one, the last, sincerity, _i.e._ that the artist
should be impelled by an inner need to express his feeling. That
condition includes the first; for if the artist is sincere he will
express the feeling as he experienced it. And as each man is different
from everyone else, his feeling will be individual for everyone else;
and the more individual it is,—the more the artist has drawn it from the
depths of his nature,—the more sympathetic and sincere will it be. And
this same sincerity will impel the artist to find a clear expression of
the feeling which he wishes to transmit.
Therefore this third condition—sincerity—is the most important of the
three. It is always complied with in peasant art, and this explains why
such art always acts so powerfully; but it is a condition almost
entirely absent from our upper-class art, which is continually produced
by artists actuated by personal aims of covetousness or vanity.
Such are the three conditions which divide art from its counterfeits,
and which also decide the quality of every work of art apart from its
subject-matter.
Public-domain text, read in full here on John Shaqi.
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