“We began,” wrote Mr. Reilly, “with _That Printer of Udell’s_--selling, as I remember the figures, about 20,000. Then _The Shepherd of the Hills_--about 100,000, I think. Then the others in fast growing quantities. For _The Winning of Barbara Worth_ we took four orders in advance which totalled nearly 200,000 copies. On _When a Man’s a Man_ we took the biggest single order ever placed for a novel at full price--that is, a cloth-bound, ‘regular’ $1.35 book--250,000 copies from the Western News Company. The advance sale of this 1916 book was over 465,000.” Mr. Reilly wrote at the beginning of March, 1919, from French Lick, Indiana. At that time Mr. Wright’s publishers had in hand a novel, _The Re-Creation of Brian Kent_, published August 21, 1919. They had arranged for a first printing of 750,000 copies and were as certain of selling 500,000 copies before August 1 as you are of going to sleep some time in the next twenty-four hours. It was necessary to make preparations for the sale of 1,000,000 copies of the new novel before August 21, 1920. The sale of 1,000,000 copies of _The Re-Creation of Brian Kent_ within a year of publication may be said to achieve a 100 per cent. circulation so far as existing book merchandising facilities allow. The sale, within ten years, of 670,733 copies of Gene Stratton-Porter’s story, _Freckles_, approaches a 100 per cent. sale but with far too much retardation. 3 How has the 100 per cent. sale for the Harold Bell Wright books been brought within hailing distance? Before us lies a circular which must have been mailed to most booksellers in the United States early in the spring of 1919. It is headed: “First Publicity Advertisement of Our $100,000 Campaign.” Below this legend is an advertisement of _The Re-Creation of Brian Kent_. Below that is a statement that the advertisement will appear, simultaneously with the book’s publication, in “magazines and national and religious weeklies having millions upon millions of circulation. In addition to this our newspaper advertising will cover all of the larger cities of the United States.” Then follows a list of “magazines, national and religious weeklies covered by our signed advertising contracts.” There are 132 of them. The range is from the _Atlantic Monthly_ and the _New Republic_ to _Vanity Fair_ and _Town Topics_ in one slant; from _System_ and _Physical Culture_ to _Zion’s Herald_ and the _Catholic News_; from _Life_ to _Needlecraft_; from the _Photoplay World_ to the _Girl’s Companion_; from the _Outlook_ to the _Lookout_--and to and fro and back and forth in a web covering all America between the two Portlands. There are about 140,000,000 persons in the United States and Great Britain together. Over 100,000,000 of them, we are told, have read a Harold Bell Wright book or seen a Harold Bell Wright movie.