Sam felt that another chapter of his life was closed. Webster, Edwards, Prince, and the eastern men met and elected him chairman of the board of directors of the new company and the public bought eagerly the river of common stock he turned upon the market, Prince and Morrison doing masterful work in the moulding of public opinion through the press. The first board meeting ended with a dinner at which wine flowed in rivulets and Edwards, getting drunk, stood up at his place and boasted of the beauty of his young wife. And Sam, at his desk in his new offices in the Rookery, settled down grimly to the playing of his role as one of the new kings of American business. CHAPTER IX The story of Sam’s life there in Chicago for the next several years ceases to be the story of a man and becomes the story of a type, a crowd, a gang. What he and the group of men surrounding him and making money with him did in Chicago, other men and other groups of men have done in New York, in Paris, in London. Coming into power with the great expansive wave of prosperity that attended the first McKinley administration, these men went mad of money making. They played with great industrial institutions and railroad systems like excited children, and a man of Chicago won the notice and something of the admiration of the world by his willingness to bet a million dollars on the turn of the weather. In the years of criticism and readjustment that followed this period of sporadic growth, writers have told with great clearness how the thing was done, and some of the participants, captains of industry turned penmen, Caesars become ink-slingers, have bruited the story to an admiring world. Given the time, the inclination, the power of the press, and the unscrupulousness, the thing that Sam McPherson and his followers did in Chicago in not difficult. Advised by Webster and the talented Prince and Morrison to handle his publicity work, he rapidly unloaded his huge holdings of common stock upon an eager public, keeping for himself the bonds which he hypothecated at the banks to increase his working capital while continuing to control the company. When the common stock was unloaded, he, with a group of fellow spirits, began an attack upon it through the stock market and in the press, and bought it again at a low figure, holding it ready to unload when the public should have forgotten. The annual advertising expenditure of the firearms trust ran into millions and Sam’s hold upon the press of the country was almost unbelievably strong. Morrison rapidly developed unusual daring and audacity in using this instrument and making it serve Sam’s ends. He suppressed facts, created illusions, and used the newspapers as a whip to crack at the heels of congressmen, senators, and legislators, of the various states, when such matters as appropriation for firearms came before them.