With the movie makersStearns, Myron M. (Myron Morris)
General
With the movie makers
Stearns, Myron M. (Myron Morris)
Motion pictures -- Juvenile literature
Another famous film was “Over the Hill.” That picture helped movies
along because it didn’t cost much to make—relatively speaking—but
brought in as much for the producers as other films costing far more.
The story, of a devoted mother who was neglected or abused by all but
one of her children when she needed their help and love, was far better
than the average movie, and had a big, and healthy, emotional appeal.
Any fellow who could watch it without resolving to be better to his own
mother would be pretty worthless.
“The Old Nest,” another story of the same type, though not quite as
appealing, also did well. Such pictures, worth while in themselves, and
at the same time profitable, helped along the whole picture industry.
[Illustration: _Courtesy United Artists Corporation._
ARCHWAY FROM “THE THREE MUSKETEERS.”
A high degree of artistry has been reached in the designing of
motion-picture sets.]
[Illustration: _Courtesy Universal Pictures Corporation._
A MEXICAN GATEWAY FROM “WINNERS OF THE WEST.”
Simplicity is often the keynote of effectiveness. Here an impressive
effect is secured with a minimum of effort.]
“The Copperhead,” on the other hand, and “The World and His Wife,” two
of the finest films ever distributed by Paramount, did not help things
along very much, because being, like “Broken Blossoms,” more or less
tragic, they failed to find the audiences that might have made them
profitable.
A few years from now, when certain brands, names, or concerns have
come to have a definite following of audiences that will know what to
expect from them, “The Copperhead” or “The World and His Wife” could
be distributed, in all probability, with far greater success. “The
Copperhead,” in particular, a patriotic spy story of the Civil War,
with the appeal that it has through the portrayal of Abraham Lincoln,
as well as its stirring war setting, would be sure to please—as soon as
it could find the right audience, and a big enough one.
This brings us to another point of improvement that will be seen in
pictures before long: good films will last longer.
Just such pictures as these mentioned, for instance,—“The Copperhead,”
“The World and His Wife,” “Over the Hill,” “Broken Blossoms,” and many
more, will be watched and welcomed again just as gladly as was Mary
Pickford’s “Rebecca of Sunnybrook Farm” or Griffith’s “Birth of a
Nation.” The day when a good picture will “go” only when it is brand
new—only when you and Dug and I have never seen it before, and go to
it only because it’s new, is almost over. In the long run you and Dug
and I—and Henry, too,—have more sense than that. We shall be just as
willing to see and enjoy a good picture a second time—perhaps years
after we saw it the first time—as we are now willing to re-read a book
or story that pleased us immensely.
Public-domain text, read in full here on John Shaqi.
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