It is a little thing, but it seems to me significant, that the
announcement of terms of the local branch of Mudie's, in the little town
at which I am writing these lines, runs thus:
The subscription for one set entitles the subscriber to one complete
work at a time, whether in one, two, or three volumes, and can be
exchanged as often as desired.
XXIV
THE INFLUENCE OF NAMES
Far-fetched as the idea seems that names and characters have any
interconnection, yet no great writer but has felt that one name, and one
alone, would suit each particular creation. The tortures and travels that
Balzac went through till he found "Z. Marcas" are well known. So is the
agony of Flaubert on hearing that Zola was anticipating him in the name
of Bouvard, which it had cost Flaubert six years' search to find. Zola's
magnanimity in parting with it deserves a _fauteuil_. Somebody in the
provinces told me that his minister had preached upon the subject of
names, laying it down that in every name lurked a subtle virtue,--or
vice; the former the bearer of the name was in duty bound to cultivate,
the latter to root out. Fantastic as this speculation be, even for a
minister, no one doubts that people's names may have an influence upon
their lives; and, in the case of the Christian name at least, children
ought to be protected by the State against the bad taste and the cruelty
of their parents. More certainly than the stars our names control our
destinies, for they are no meaningless collocation of syllables, but have
deep-rooted relations with the history and manner of life of our
ancestors. The Smiths were once smiths, the Browns dark in complexion;
and so, if we could only trace it, every name would reveal some inner
significance, from Adam (red earth) downwards. Why do publishers tend to
"n" in their names'? Some of the chief London publishers run to a final
"n"--Macmillan, Longman, Chapman; Hodder & Stoughton; Hutchinson & Co.;
Sampson Low, Marston & Co.; Lawrence & Bullen; Fisher Unwin; Heinemann.
The last, indeed, is nothing but "n" sounds; such a name could not escape
taking to publishing. I find also in the publishers' lists T. Nelson &
Co.; Eden, Remington & Co.; Henry Sotheran; John Lane; Effingham Wilson;
Innes & Co. (as fatal as Heinemann); George Allen & Co.; Osgood,
McIlvaine & Co.; Gardner, Darton & Co. Sometimes the "n" is prominent at
the beginning or in the middle, as in Henry & Co.; Ward & Downey;
Constable & Co.; Digby, Long & Co.; Arnold; G. P. Putnam's Sons; Kegan
Paul, Trench, Trübner & Co. (wherein each partner boasts his separate
"n"); Oliphant, Anderson & Ferrier (wherein there are at least three
"n"s); John C. Nimmo; Edward Stanford; Gibbings & Co.; Chatto & Windus;
Nisbet & Co. When the "n" is not in the surname, at least the Christian
contains the indispensable letter, as John Murray, Elkin Matthew.
Public-domain text, read in full here on John Shaqi.
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