Tolstoï himself, who gives his books freely to the world, cannot really
save the public the expense of buying them. All he sacrifices is that
comparatively small proportion of the returns which is claimed by the
author in royalties; he cannot eliminate the profits of the publisher,
the bookseller, etc., etc. For between the message and its hearers come a
great number of intermediaries, many of them inevitable. We will assume
for the purposes of our analysis that our prophet is already popular. The
hearers are waiting eagerly. Here is the manuscript, there are the
readers. Problem--to bring them together. This is the task of the
publisher. Incidentally, the publisher employs the printer, bookbinder,
etc.; but this part of the business, though usually undertaken by the
publisher, does not necessarily belong to him. He is essentially only the
distributor. In return for this function of distribution, whether it
includes supervising mechanical production or not, the publisher is
entitled to his payment. How much? Evidently, exactly as much as is made
by capital and personal service in business generally. The shillings of
the public are the gross returns for the book. These have to be divided
between all the agents employed in producing the book--author, printer,
binder, publisher, bookseller, etc. This is not literally what happens,
but it is arithmetically true in the long run. How much for each?
Evidently just as much as they can each get, for there is no right but
might and nothing but tug-of-war. There is nothing absolute in the
partition of profits: infinite action and reaction. While the costs of
the mechanical part are comparatively stable, the relation of author and
publisher oscillates ceaselessly; and while the cautious publisher by the
multiplicity of his transactions may rely upon an average of profits,
like all business men plucking stability out of the heart of vicissitude,
the author has no such surety. Between merit and reward there is in
literature no relation. Just as the music-hall singer may earn a larger
income than the statesman, so may the tawdry tale-teller drive the
thinker and artist out of the market.
Public-domain text, read in full here on John Shaqi.
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