By the end of the forties the one-piece swimming suit staged a comeback with a slight variation: the new suits were structurally sculptured to mold, control, and stay put while swimming or sunning. They were the product of ingenious engineering, inside and out. The use of shirring and skillful cutting and handling of fabric focused attention on the bust line, while the frequent use of Lastex tended to streamline the hips like a girdle. Inside, the careful use of wire and plastic boning permitted many of these suits to assume a shape of their own and even to be worn without straps. A short-lived revival of the covered-up look appeared in the fashion pages in 1954 but, unlike the suits with covered arms and neck of the previous century, these suits drew attention to the parts of the body that were covered. The fate of this unsuccessful novelty is a good illustration of the fact that, ultimately, the buyer has the final word in the volatile field of feminine fashion. The swim suit manufacturers apparently misinterpreted the American woman's readiness to discard the more revealing two-piece suit in favor of an altered form of the maillot. Always ready with novelties to make last year's suit obsolete, the manufacturers tried to encourage women into a more extreme covered-up look. Despite the power of national advertising women were unwilling to go back in time. The female beach-goer and sun-worshiper opposed a suit that might interfere with the tanning process. By 1960, the production of swim suits had become a big business with mass distribution and mass markets. Expanded world-wide transportation facilities and increased leisure and affluence in the United States created a demand for midwinter vacation clothing for use in warmer climates, and the manufacturing of swim suits became a year-round undertaking, producing 14,728 million knitted and woven suits in women's, misses, and junior sizes in 1960.[68] [68] Compiled from "Production of Selected Items of Knit Outerwear and Swimwear; 1960-1961," _Apparel Survey 1961_ (1962), series M23A(61)-2, p. 14. Conclusions