Things are so relaxed around the _Mad_ headquarters that eight out of the
nine full-time staffers have been with the publication for more than 20
years. "Our writers and artists are free-lancers," says Gaines. "Most of
them have been with us 20 years also. ... We get quite a few unsolicited
manuscripts, but most of them, unfortunately, are not usable. Every once
in a while we'll get one, and then we've got a big day of rejoicing. ...
We're always looking for writers. We don't need artists, but you _never_
have enough writers. And we firmly believe that the writer is God,
because if you don't have a writer, you don't have movies, you don't have
television, you don't have books, you don't have plays, you don't have
magazines, you don't have comics -- you don't have anything!
"We don't assign articles. The writers come to us with what they want to
write, and as long as it's funny, we'll buy it. And we don't care what
point of view, because _Mad_ has no editorial point of view. We're not
left, and we're not right. We're all mixed up. And our writers are all
mixed up -- in more ways than one."
died 6-3-92. born 3-1-22.
********
WESTSIDER RALPH GINZBURG
Publisher of _Moneysworth_
7-8-78
Less than two months ago, the U.S. Supreme Court passed an edict
allowing the police to raid the files of newspaper offices in search of
information relating to a crime. "If they came here, I'd stand at the
entrance and block their way," says Ralph Ginzburg, gazing out the
window at his suite of offices near Columbus Circle. "I don't care if they
arrest me," he adds in his thick Brooklyn accent.
The owlish-looking Ginzburg means what he says. He's the publisher of
_Moneysworth_, which is mailed each month to 1.2 million subscribers.
It is the most successful item he has ever published, but there is no doubt
that he would risk losing it and going to jail, because Ginzburg has done
so already. In a flamboyant career marked by much notoriety, he has
emerged as one of the most important figures of his generation in
expanding the freedom of the press.
Of the six magazines and newspapers that Ginzburg has founded, none has
caused such a stir as his first one, _Eros_, which lasted from 1962 to
1963. "It was the first really classy magazine on love and sex in American
history," he says. "I signed up 100,000 subscribers right away, at $50 a
year. Many leading American artists contributed to it. The big difference
is that it was sold entirely through the mails. Our promotion of
subscriptions through the mail got a lot of complaints."