Henry Ford's Own Story: How a Farmer Boy Rose to the Power that goes with Many Millions, Yet Never Lost Touch with Humanity
John Stuart Mill · en
The machine idea was to be its basis. The old idea for the fifty-cent
watch factory, altered and improved by years of consideration, was at
last to be carried out. He planned a system of smooth, economical
efficiency, producing enormous numbers of cheap, standardized cars, and
he began work on it with all the enthusiasm he had felt when he first
began building his car.
But almost immediately there was friction between him and the men who
furnished the capital. They insisted on his designing not cheaper cars,
but more luxurious ones. They demanded that his saving in reduced costs
of production should be added to their profits, not deducted from the
price of the car. They were shrewd, successful business men, and they
intended to run their factory on business lines.
"I prefer not to talk about that year," Ford says to-day. "Those men
were right, according to their lights. I suppose, anyway, some of them
are still building a fairly successful car in the $3,000 to $4,000
class, and I don't want to criticize other men in the automobile field.
"The trouble was that they couldn't see things my way. They could not
understand that the thing that is best for the greatest number of people
is bound to win in the end. They said I was impractical, that notions
like that would hurt business. They said ideals were all very well, but
they wouldn't work. I did not know anything about business, they said.
There was an immediate profit of 200 per cent in selling a high-priced
car; why take the risk of building forty cheap cars at 5 per cent
profit? They said common people would not buy automobiles anyway.
"I thought the more people who had a good thing the better. My car was
going to be cheap, so the man that needed it most could afford to buy
it. I kept on designing cheaper cars. They objected. Finally it came to
a point where I had to give up my idea or get out of the company. Of
course I got out."
Over thirty years old, with a wife and child to support, and no capital,
Henry Ford, still maintaining that policy of "the greatest good to the
greatest number" must win in the end, left the company which had given
him an opportunity to be a rich man and announced that somehow he would
manufacture his own car in his own way.
CHAPTER XXI
EARLY MANUFACTURING TRIALS
Again Henry Ford's talent for friendliness helped him. Wills, who had
been working with Ford as a draughtsman, came with him into the new
company. He had a few hundred dollars, which he was willing to stake on
Ford's ability. Couzens, who had helped organize the first company, came
also, and turned his business talents to the task of raising capital to
start the new concern.
While he was struggling with the problems of organization, Henry Ford
rented an old shack on Mack avenue, moved his tools from the old shed,
and, with a couple of machinists to help him, began building his cheap
cars.