Henry Ford's Own Story: How a Farmer Boy Rose to the Power that goes with Many Millions, Yet Never Lost Touch with Humanity
John Stuart Mill · en
It was asserted that the Ford Motor Company, unable to pay the enormous
sums accruing if the Seldon patent was upheld, would be one of the
companies to fail. Buyers were urged to play safe by purchasing a
recognized car--a car made by the licensed manufacturers.
Ford, already involved in a business fight against the association and
its millions, thus found himself in danger of losing the confidence of
the public.
The story of those years is one which cannot be adequately told. Ford
was working harder than he had ever done while he was building his first
car in the old shed. He was one of the first men at the factory every
morning, and long after Detroit was asleep he was still hard at work,
conferring with lawyers, discussing with Couzens the latest disaster
that threatened, struggling with business problems, meeting emergencies
in the selling field, and always planning to better the factory
management and to lower the price and increase the efficiency of the
car.
The car sold. Ford had built it for common men, for the vast body of
America's middle-class people, and it was cheap enough to be within
their reach. Ford knew that if he could keep their confidence he could
win in the end.
He met the attack of the A. L. A. M. by printing huge advertisements
guaranteeing purchasers of his cars from prosecution under the Seldon
patents, and backed his guarantee by the bond of a New York security
company. Then he appealed the patent case and kept on fighting.
In 1908 the farmer boy who had started out twenty years before with
nothing but his bare hands and an idea found himself at the head of one
of America's largest business organizations. That year his factory made
and sold 6,398 cars.
Every machine sold increased his liabilities in case he lost the patent
fight, but the business was now on a firm foundation. Agencies had been
established in all parts of the world, orders came pouring in. Profits
were rolling up. Ford found his net earnings increasing faster than he
could possibly put them back into the business.
At the end of that year he and Couzens sat in their offices going over
the balance sheets of the company. The size of the bank balance was most
satisfactory. The factory was running to the limit of its capacity,
orders were waiting. Prospects were bright for the following season.
Ford leaned back in his chair.
"Well, I guess we're out of the woods, all right," he said. He put his
hands in his pockets and looked thoughtfully at the ceiling. "Remember
that time in the Mack avenue place," he began, "when that Chicago check
didn't come in, and we couldn't pay the men?"
"I should say I do! And the day we got the first order from Cleveland.
Remember how you worked in the shop yourself to get it out?"
"And you hustled out and got material on sixty days' time? And the boys
worked all night, and we had to wait till the money came from Cleveland
before we could give them their overtime? That was a great bunch of men
we had then."