A-B-C of motion picturesWelsh, Robert E. (Robert Emmet)
History
A-B-C of motion pictures
Welsh, Robert E. (Robert Emmet)
Motion pictures
In its most interesting feature the system used in the United States
resembles the newspaper syndicate, through which an article is
published simultaneously all over the country in dozens of newspapers.
In this case the article is supplied to the different newspapers in
advance, with the statement that it is “released” on a certain date;
that is, the newspaper may publish it on and after that particular
date, but not before. This explains the surprise of the young man
who travels away from home for the first time when he finds that
the newspapers of the city he is visiting carry many of the special
features he reads in the papers at his home city, and that they publish
the articles simultaneously. In a similar manner motion pictures are
shipped far in advance to the exchanges, the local distributing agents.
A certain “release” date has been chosen, and on that day the picture
is shown for the first time in theaters throughout the country. New
York, in the heart of the film world, thus boasts of no advantage over
the city a thousand miles away. The use of the word “release” in this
connection is similar to that in the newspaper syndicate field, which
explains a point that invariably proves confusing to the layman seeking
information in filmland.
We are told in the chapter dealing with the history of the motion
picture of the formation of the first large distributing organization.
The system followed by this combination will give an idea of the method
employed by the older organizations in handling the short pictures
that make up the bulk of the film output. In forming the combination
a group of pioneer picture manufacturers bound themselves together to
release their product to the theater-owners through the one channel.
Exchanges are located in the principal cities of the country and the
distributing organization purchases from the manufacturer the number
of positive prints of each picture needed to supply these exchanges. A
manufacturer’s popularity with the exhibitors and the public is shown,
of course, by the number of positive prints that the distributor must
purchase from him to meet the demand. These manufacturers profited
both by the sale of their prints and, through their direct interest in
the distributor, from the earnings of the latter. There are two other
large distributing agents organized along the lines of the pioneer to
handle the output of other manufacturers. In the one the union between
producer and distributor is not as close as that of the pioneer, while
in the other producer and distributor are practically identical.
Public-domain text, read in full here on John Shaqi.
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