A Brief Account of the Educational Publishing Business in the United StatesPulsifer, William Edmond
History
A Brief Account of the Educational Publishing Business in the United States
Pulsifer, William Edmond
Publishers and publishing -- United States; Textbooks -- United States
D. APPLETON & COMPANY.--Mr. Daniel Appleton, who was a dry goods
merchant in Boston, moved and established himself in business in New
York in 1825. He began the bookselling business at 16 Exchange Place
by the importation of editions of English books. The bookselling
business was soon carried on by Daniel Appleton’s eldest son, William
H. Appleton. The first book published in this country by Mr. Appleton
was a little volume entitled _Crumbs from the Master’s Table_, issued
in 1831. William H. Appleton became a partner with his father in 1838,
and the firm became D. Appleton & Company. In 1848, Daniel Appleton
retired, and William H. and his brother, John A. Appleton, became
partners in the business. Daniel Appleton died in 1849. His son, Daniel
Sidney Appleton, became a partner in 1849, and later George S. Appleton
and Samuel Francis Appleton, also sons of Daniel Appleton, became
partners. D. Appleton & Company was incorporated in 1897. Mr. W. W.
Appleton writes:
“I cannot give the exact time when educational books were first issued,
but somewhat late in the 1830’s a number of such works were published,
some of them in foreign languages--French, Spanish, and German--and
in the 40’s several more were added. In the 1850’s the educational
list became much more important and included Cornell’s Series of
Geographies, Quackenbos’s standard textbooks, Perkins’ Arithmetics,
Mandeville’s Readers, and a great number of educational books in the
Spanish language. One of the most interesting publications was Noah
Webster’s _Elementary Spelling Book_, which was originally issued in
Hartford as the first part of _A Grammatical Institute of the English
Language_. D. Appleton & Company secured the publication of Webster’s
_Speller_ in 1855, and it sold nearly a million copies a year up to the
beginning of the Civil War.”
VAN ANTWERP, BRAGG & COMPANY.--The original firm of which this company
was the successor was Truman & Smith, organized about 1834 by William
B. Truman and Winthrop B. Smith. On June 2, 1834, this house published
an _Introduction to Ray’s Eclectic Arithmetic_. It was the firm’s first
schoolbook. Mr. Truman retiring, Mr. Smith carried on the business
of educational publishing in the second story over a small shop on
Main Street, Cincinnati. He was the sole proprietor of the McGuffey
Readers and his other publications from 1841 until about 1852. He then
admitted, as partners, Edward Sargent and Daniel Bartow Sargent, his
wife’s brothers, and the firm name became W. B. Smith & Co.
Mr. Smith made an arrangement with Clark, Austin & Smith, of New
York, to become the Eastern publishers of the McGuffey Readers, and
a duplicate set of plates was sent to New York. From these plates,
editions of the Readers were manufactured, largely at Claremont, N. H.,
bearing on the title page the imprint of Clark, Austin & Smith. The
Smith of this firm was Cornelius Smith, a brother of Winthrop B. Smith.
Public-domain text, read in full here on John Shaqi.
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