A Busy Year at the Old Squire'sStephens, C. A. (Charles Asbury)
History
A Busy Year at the Old Squire's
Stephens, C. A. (Charles Asbury)
Domestic fiction, American; Farm life -- Maine -- Fiction; Maine -- Social life and customs -- Fiction
Toward the middle of July a letter of complaint came--the first we had
ever received. "This barrel of water from your spring is not keeping
good," were the exact words of it. I remember them well, for we read
them over and over again. Addison replied at once, and sent another
barrel in its place.
Before another week had passed a second complaint came. "This last
barrel of water from your spring is turning 'ropy,'" it said. Another
customer sent his barrel back when half full, with a letter saying, "It
isn't fit to drink. The barrel is slimy inside."
Addison examined the barrel carefully, and found that there was, indeed,
an appreciable film of vegetable growth on the staves inside. The taste
of the water also was quite different.
Within a fortnight four more barrels and kegs were returned to us, in at
least two cases accompanied by sharp words of condemnation. "No better
than pond water," one customer wrote.
We carefully examined the inside of all these barrels and kegs as soon
as they came back. Besides invisible impurities in the water, there was
in every one more or less visible dirt, even bits of grass and slivers
of wood.
There was only one conclusion to reach: Jim Doane had not been careful
in filling the kegs and had not properly cleansed and scalded them. As
nearly as we could discover from bits of information that came out
subsequently, there were days and days when he was too "hazy" to know
whether he had cleansed the barrels or not. He had filled them and sent
them off in foul condition.
Addison wrote more than fifty letters to customers, defending the purity
of Rose-Quartz Spring water, relating the facts of this recent
"accident" and asking for a continued trial of it. I suppose that people
at a distance thought that if there had been carelessness once there
might be again. Very likely, too, they suspected that the water had
never been so pure as we had declared it to be. Owners of other springs
who had put water on the market improved the opportunity to circulate
reports that Rose-Quartz water would not "keep." We got possession of
three circulars in which that damaging statement had been sent
broadcast.
There is probably no commodity in the world that depends so much on a
reputation for purity as spring water. By September the orders for water
had fallen off to a most disheartening extent. Scarcely three hundred
gallons were called for.
In the hope that this was merely a temporary set-back, and knowing that
there was no fault in the water itself, the old Squire spent a thousand
dollars in advertisements to stem the tide of adverse criticism. So far
as we could discover, the effort produced little or no effect on sales.
The opinion had gone abroad that the water would not keep pure for any
great length of time. By the following spring sales had dwindled to such
an extent that it was hardly worth while to continue the business.
Considered as a commercial asset, the Rose-Quartz Spring was dead.
Public-domain text, read in full here on John Shaqi.
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