A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Notwithstanding the offer of this money, it was never discovered who
were the perpetrators, or who was the instigator of this cudgelling.
Some fancy its promoter was Rochester, who was offended at some
allusions to him in an “Essay on Satire,” written jointly by Dryden and
Lord Mulgrove; while others declare that the vanity of the Duchess of
Portsmouth, one of the King’s many mistresses, having been offended by a
_jeu d’esprit_ of the poet’s, she procured him a rough specimen of her
favours. Others, again, have suspected Buckingham, who was never on the
best of terms with Dryden, and who sat for the portrait drawn in Zimri
(“Absalom and Achitophel”); but profligate and heartless libertine as
Villiers was, he was above such a ruffianly reprisal. In the _Domestick
Intelligence_ of December 23, 1679, the assault is thus described: “Upon
the 17th instant in the evening Mr Dryden the great poet, was set upon
in Rose Street in Covent Garden, by three persons, who, calling him
rogue, and son of a whore, knockt him down and dangerously wounded him,
but upon his crying out murther, they made their escape; it is conceived
that they had their pay beforehand, and designed not to rob him but to
execute on him some _Feminine_, if not _Popish_, vengeance.” In a
subsequent number of the same paper there is the following
advertisement:--
_WHEREAS there has been printed of late an Advertisement about the
Discovery of those who assaulted_ Mr Dryden, _with a promise of pardon
and reward to the Discoverer; For his further encouragement, this is
to give notice, that if the said Discoverer shall make known the
Person who incited them to that unlawful action, not only the
Discoverer himself but any of those who committed the fact, shall be
freed from all manner of prosecution_.
As a seasonable illustration we present an exact facsimile of a
newspaper containing reference to the attack. It is complete as it
appears, being simply a single leaf printed back and front, and so the
stories of men repeating a whole newspaper from memory are not so
wonderful after all. This year (1679) is memorable among journalists as
being the first which saw a rising press emancipated, a fact which is
sufficiently interesting to be chronicled here, although our subject is
not newspapers, but only the advertisements contained in them.[27]
During all this time it must not be supposed that the vendors of quack
medicines were at all idle. No political or religious disturbance was
ever allowed to interfere with them, and their notices appeared as
regularly as, or if possible more regularly than, ever. In a paper we
have not before met, the _Mercurius Anglicus_, date March 6-10, 1679-80,
we are introduced for the first time to the cordial which was destined
to become so popular among nurses with whom neither the natural milk nor
that of human kindness was plentiful, viz., Daffy’s Elixir:--
Public-domain text, read in full here on John Shaqi.
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