A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Doubtless this Chiffinch, the degraded being who lived but to pander to
the debauched tastes of his royal and profligate employer, thought
nothing of politics or of the signs of the times, and contented himself
with the affairs of the Backstairs, caring little for Titus Oates, and
less for his victims. Some short time after the foregoing was published
(March 20-23, 1675), Chiffinch published another loss in the _Gazette_.
This is it:--
FLOWN out of St James’s Park, on Thursday night last, a Goose and a
Gander, brought from the river Gambo in the East Indies, on the Head,
Back and Wings they are of a shining black, under the Throat about the
Eyes and the Belly white. They have Spurs on the pinions of the Wings,
about an inch in length, the Beaks and Legs of a muddy red; they are
shaped like a Muscovy Mallard, but larger and longer legg’d. Whoever
gives notice to Mr Chiffinch at Whitehall, shall be well rewarded.
Whether the prince of pimps ever had to give the reward, we are not in a
position to state; we should, however, think that his advertisement
attracted little attention, for we are now in the midst of the
excitement which led to the pretended plots and troubles that made every
man suspect his neighbour, and when the cry of Recusant or Papist was
almost fatal to him against whom it was directed. That this feeling once
roused was not to be subdued even in death, is shown by a notice in the
_Domestick Intelligence_ of July 22, 1679:--
WHEREAS it was mentioned in the last “Intelligence” that Mr Langhorn
was buried in the Temple Church, there was a mistake in it, for it was
a Loyal Gentleman, one Colonel Acton, who was at that time buried by
his near relations there: And Mr Langhorn was buried that day in the
Churchyard of St Giles-in-the-Fields, very near the five Jesuits who
were executed last.
John Playford, Clerke to the Temple Church.
Here is intolerance with a vengeance, but in the year 1679 reverence for
persons or things was conspicuously absent, and this is best shown by
the advertisement which was issued for the purpose of discovering the
ruffians, or their patron, who committed the brutal assault upon John
Dryden. It appears in the _London Gazette_ of December 22, 1679:--
WHEREAS _John Dryden_, Esq., was on Monday, the 18th instant, at
night, barbarously assaulted and wounded, in Rose Street in Covent
Garden, by divers men unknown; if any person shall make discovery of
the said offenders to the said Mr Dryden, or to any Justice of the
Peace, he shall not only receive Fifty Pounds, which is deposited in
the hands of Mr Blanchard, Goldsmith, next door to Temple Bar, for the
said purpose, but if he be a principal or an accessory in the said
fact, his Majesty is graciously pleased to promise him his pardon for
the same.
Public-domain text, read in full here on John Shaqi.
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