A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
ALL Gentlemen and Ladies who are desirous in a very short time to
learn to speak _Latin_, _French_ or _High Dutch_ fluently, and that
truly and properly without pedantry, according to Grammar rules, and
can but spare two hours a week, may faithfully be taught by Mr.
_Switterda_ or his assistant at his lodgings in _Panton Street_, at
the Bunch of Grapes, near _Leicester Fields_, where you may have Latin
and French historical cards. Children may come every day, or as often
as parents please at his house in _Arundel Street_, next to the
_Temple Passage_, chiefly those of discretion, who may be his or her
assistant, entring at the same time. And if any Gent. will take two
children or half a dozen of equal age, whose capacity are not
disproportionable, and let any Gent. take his choice, and leave to the
abovenamed S. the other, and he is content to lose his reward, if he
or his assistant makes not a greater and more visible improvement of
the Latin tongue in the first three months time, than any Gent.
whatsoever. Et quamquam nobili Germano est dedecori linguas profiteri,
tamen non abscondi talenta mea quæ Deus mihi largitus est, sed ea per
multos annos publicavi, et omnes tam divites quam paupores ad domum
meam invitavi, sed surdas semper aures pulsavi, multos mihi invidos
conciliavi, quos confidentia et sedulitate jam superavi. Omnes artes
mechanicæ quotidie excoluntur, artes vero liberales sunt veluti statua
idolatrica quæ addorantur non promoventur. He intends to dispose of
two copper plates containing the ground of the Latin tongue, and the
highest bidder shall have them. Every one is to pay according to his
quality from one guinea to 4 guineas _per_ month, but he will readier
agree by the great.
It is evident that Mr Switterda was of an accommodating disposition, and
doubtless did well not only out of those who agreed by the great--a
species of scholastic slang we are unable to understand positively,
however much we may surmise--but out of those who were content, or were
perforce compelled to put up, with the small. Here is another
“high-falutin’” notice which appears in the same paper about a month
later, and which shows that the advertiser is also possessed of a power
of puffing his own goods which must have aroused the envy and admiration
of other quacks, in an age when they were not only numerous but
singularly fertile in expedient:--
Public-domain text, read in full here on John Shaqi.
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