A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS in this degenerate age, Youth are kept so many years in
following only the _Latin_ tongue and many of them are quite
discouraged Mr. _Switterda_ offers a very easy, short, and delightful
method, which is full, plain, most expeditious and effectual, without
pedantry, resolving all into a laudable and most beneficial practice
by which Gent. and Ladies, who can but spare to be but twice in a week
with him, may in two years time learn _Latin_, _French_ and _High
Dutch_, not only to speak them truly and properly, but also to
understand a classical author. Antisthenes, an eminent Teacher being
ask’d why he had so few scholars? answer’d _Quoniam non compello, sed
depello illos virga argentea_. Mr. Switterda who loves _qualitatem non
quantitatem_ may say the same of a great many, except those who are
scholars themselves, and love to give their children extraordinary
learning, who have paid not only what he desired, but one, two, or
three guineas above their quarteridge, and some more than he asked. He
is not willing to be troubled with stubborn boys, or those of 8 or 9
years of age, unless they come along with one of more maturity, that
shall be able to instruct them at home, and such as may be serviceable
to the public in Divinity, Law and Physick, or teaching school. There
is £20 offered for the two copper plates, and he that bids most shall
have them. He teacheth Mondays, Wednesdays, and Fridays at his house
in Arundel Street, next door above the Temple Passage, and the other
three days in Panton Street, at the Bunch of Grapes near Leicester
Fields, where you may have Latin and French Historical Cards, and a
pack to learn _Copia Verborum_, which is a great want in many
gentlemen. Every one is to pay according to his quality, from one
Guinea to 4 Guineas _per_ month. But poor Gent. and Ladies he will
consider, chiefly when they agree by the great, or come to board with
him.
Public-domain text, read in full here on John Shaqi.
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