A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
upon the performance of our two foot telescope against theirs, and we
would be glad to have it taken up that we might have the opportunity
of showing that ours exceeds, and letting the world see that his brags
are only such as mountebanks make in medicine.
Finally, in the _Daily Courant_ for May 12, 1707, Willdey and Brandreth
once again insert their vaunt, and then proceed to demolish their late
employers thus:--
We do affirm it [the telescope made by W. & B.] to be the pleasantest
and usefullest instrument of this kind, and what our adversaries have
said against it is false and proceeds from an ill design; we have
already offered to lay them 20 guineas to their 10 that they could not
make a better, but they knowing they were not capable to engage us in
that particular, said in their answer that there needs no more than to
compare one instrument with another that they may have the opportunity
of shewing that theirs exceeds; to which proposal we do agree, and to
that purpose have bought 3 of their best telescopes that we might be
sure of one that was good, though they say in their advertisements
that they make none but the best, and we are ready to give our oaths
that no damage has been done them since they were bought. And now to
bring these matters to an end, we will lay them 20 guineas to their
10, that 3 of our best of the same sizes are better than them; and any
gentleman that will may see the experiment tried in an instant at our
shop, where they may also see that our best pocket telescope comes not
far short of their best large 4 Foot one. And several other
curiosities all made to the greatest perfection. And whereas Mr
Yarwell, Mr Sterrop, and Mr Marshall have maliciously, falsly, and
unjustly insinuated that we are but indifferent workmen, several
persons being justly moved by that scandalous aspersion, have offered
to give their oaths that they have often heard them say that we were
the best of workmen, and that we understood our business as well as
themselves. And as such we do each of us challenge them all 3
severally to work with them, who does most and best for £20. As for
the Microscope it is our own invention, and 2 of them were made by us
before any person saw them, as we can prove by witnesses; as we also
can their railing and scandalous aspersions to be false. All persons
may be assured that all our instruments do and will answer the
character given them in the advertisements of T. Brandreth and G.
Willdey, &c. &c.
Public-domain text, read in full here on John Shaqi.
A History of Advertising from the Earliest Times. — John Shaqi
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