A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
THE best method now used for Grinding Spectacles and other glasses,
was by me at great charge and pains found out, which I shewed to the
Royal Society in the year 1693, and by them approved; being gentlemen
the best skilled in optics, for which they gave me their certificate
to let the world know what I had done. Since which I have made
spectacles, telescopes, and microscopes, for all the Kings and
Prince’s Courts in Europe. And as for the 2 new spectacle makers, that
would insinuate to the world that they were my best workmen for
several years: the one I never employed, the other I found as I doubt
not but many gentlemen have and will find them both, to be only
boasters and not performers of what they advertise, &c. &c.
After pursuing this strain till he had run down, Mr Marshall concludes
by saying, “What I have inserted is nothing but truth.” At the same time
Yarwell and Sterrop overwhelmed the raisers of this hornets’ nest with a
new attention, in which among other things was the following:--
Mr Willdey and Brandreth have the folly to believe that abundance of
words is sufficient to gain applause, and therefore throw ’em out
without regard to truth and reason, but as that is an affront to the
understanding of gentlemen that use the goods they sell, they being
persons of discerning judgment, there needs no other answer to what
they have published than to compare one part with another. They set
forth with a lying vaunt that their two-foot telescope would perform
the same that a common four-foot one would do, and when ’twas replied
that was false, and a four-foot one offered to try, they poorly shift
off with crying “That’s one of your best four-foot ones.” Now we
profess to make none but best, the glasses of every one being true
ground and rightly adjusted, and the difference in price arrises only
from the goodness, ornaments, and convenience of the case, neither can
he produce a four-foot one of anybody’s make, that does not far exceed
his two-foot, nor does his two-foot one at all exceed ours, which they
don’t now pretend. And therefore the lie is all on his side, and the
impossibility in his pretensions is as strong as ever, and what we
have said is just truth, and his foul language no better than
Billingsgate railing. But it seems because we do not treat him in his
own way and decry his goods as much as he does other men’s, he has the
folly to construct it as an acknowledgement that his excel. But we are
so far from allowing that, that we do aver they have nothing to brag
of but what they learnt of us, and Brandreth was so indifferent a
workman that Marshall, who had taken him for a journeyman, was fain to
turn him off. The secrets they brag of is all a falsehood, and the
microscope the same that any one may have from Culpeper who is the
maker. We have already told the world that we will venture any wager
Public-domain text, read in full here on John Shaqi.
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