A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
“Whereas A. B. next door to the Pestle and Mortar, being about thirty
years old, of a spare make, with dark-coloured hair, bright eye, and a
long nose, has occasion for a good-humoured, tall, fair, young woman, of
about £3000 fortune; these are to give notice That if any such young
woman has a mind to dispose of herself in marriage to such a person as
the above mentioned, she may be provided with a husband, a coach and
horses and a proportionable settlement.
“C. D. designing to quit his place, has great quantities of paper,
parchment, ink, wax, and wafers to dispose of, which will be sold at
very reasonable rates.
“E. F. a person of good behaviour, six foot high, of a black complexion
and sound principles, wants an employ. He is an excellent penman and
accomptant, and speaks French.”
And so on, advertisements being then considered proper sport for wits of
all sizes and every peculiarity. In 1711 we come upon the first edition
of the _Spectator_, which certainly did not disdain to become a medium
for most barefaced quacks, if we may judge by this:--
AN admirable confect which assuredly cures Stuttering and Stammering
in children or grown persons, though never so bad, causing them to
speak distinct and free without any trouble or difficulty; it remedies
all manner of impediments in the speech or disorders of the voice of
any kind, proceeding from what cause soever, rendering those persons
capable of speaking easily and free, and with a clear voice who before
were not able to utter a sentence without hesitation. Its stupendous
effects in so quickly and infallibly curing Stammering and all
disorders of the voice and difficulty in delivery of the speech are
really wonderful. Price 2s. 6d. a pot, with directions. Sold only at
Mr Osborn’s Toyshop, at the Rose and Crown, under St Dunstan’s church
Fleet street.
This is a truly marvellous plan for greasing the tongue. The only wonder
is that the advertiser did not recommend it as invaluable to public
speakers for increasing the fluency to such an extent that the orator
had but to open his mouth and let his tongue do as it willed. And
certainly the most rebellious and self-willed tongue could hardly give
utterance to more remarkable statements, if left entirely to itself,
than appears in the following, which is also from the original edition
of the _Spectator_:--
Public-domain text, read in full here on John Shaqi.
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