LOSS of Memory, or Forgetfulness, certainly cured by a grateful electuary peculiarly adapted for that end; it strikes at the primary source, which few apprehend, of forgetfulness, makes the head clear and easy, the spirits free, active, and undisturbed, corroborates and revives all the noble faculties of the soul, such as thought, judgment, apprehension, reason and memory, which last in particular it so strengthens as to render that faculty exceeding quick and good beyond imagination; thereby enabling those whose memory was before almost totally lost, to remember the minutest circumstances of their affairs, etc. to a wonder. Price 2s. 6d. a pot. Sold only at Mr Payne’s, at the Angel and Crown, in St Paul’s Churchyard, with directions. It is sometimes possible to remember too much; and if the specific sold by Mr Payne had but a homœopathic tendency, and caused those who recollected things which never happened to become cured of their propensities, it is a pity its recipe has to be numbered among the lost things of this world. In the beginning of 1712, one Ephraim How seems to have been possessed of a fear that evil folks had been trying to injure him or his business, or else he felt it incumbent on himself to take the hint thrown out in the _Tatler_ essay. Accordingly he published in the _Daily Courant_ the following:-- WHEREAS several persons who sell knives, for the better vending their bad wares spread reports that Ephraim How, Cutler of London is deceased. This is to certify That he is living, and keeps his business as formerly, with his son in partnership, at the Heart and Crown on Saffron Hill; there being divers imitations, you are desired to observe the mark, which is the Heart Crown and Dagger, with How under it. About this period shopkeepers were or pretended to be particularly loyal, for a very large percentage of their signs contained the emblem of royalty, coupled with various other figures. Though the Methuen treaty, which favoured the importation of Portuguese wines, and discouraged the use of claret, was signed in 1703, it does not appear to have made much difference in this country for some years, as the first mention we find of the new wine is in a _Postboy_ of January 1712, and is caused by the rivalry which sprang up among those who first began to sell it:--