A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
NOTICE is hereby given, That Messieurs Trubey, at the Queen’s Arms
Tavern, the West End of St Paul’s Church, have bought of Sir John
Houblon, 76 pipes of _New_ natural Oporto Wines, red and white,
perfect neat, and shall remain genuine, chosen out of 96 pipes, and
did not buy the cast-outs. Also they have bought of other merchants
large quantities of _new_ natural Oporto wines, with great choice (by
the last fleet). And altho’ the aforesaid did buy of Messieurs Brook
and Hellier, _new_ natural Oporto wines of the earliest importation,
which they have yet by them; and ’tis not only their own opinion, that
the said Sir John Houblon’s and other merchant’s Oporto wines, which
they have bought are superior, and do give us more general
satisfaction: for the same is daily confirm’d by gentlemen and others
of undoubted judgment and credit. Further this assertion deserves
regard, viz. That the said Messieurs Brook and Helliers have bought of
several merchants entire parcels of Oporto and Viana wines, red and
white, good and bad, thereby continuing retailing, under the specious
and fallacious pretences of natural red and neat of their own
importing.
_N.B._--The intentions of the above-named Vintners are not any way to
reproach or diminish the reputation of their brethren, nor insinuate
to their detriment, sympathizing with them. Note the aforesaid _new_
natural Oporto wines, are to be sold by the aforesaid vintners at £16
per hogshead, at 18d. per quart, without doors, and at 20d. per quart,
within their own houses.
Brook & Hellier, whose wine is spoken of so slightingly, kept the Bumper
Tavern in Covent Garden, which had formerly belonged to Dick Estcourt.
They seem quite able to bear what has been said of them, for they have
the _Spectator_, who has evidently tasted, and quite as evidently liked
their wines, at their back, one of the numbers of this disinterested
periodical being devoted almost entirely to their praise. The
_Spectator_ was by no means averse to a bit of good genuine puffery, and
Peter Motteux, formerly an author who had dedicated a poem or two to
Steele, and who at that time kept one of the Indian warehouses so much
in fashion, received kindnesses in its columns more than once. So did
Renatus Harris the organ-builder, who competed with Smith for the Temple
organ, and many others. So it is not extraordinary that their
advertisement is found in the _Spectator_ very shortly after that just
quoted. They seem, however, to have been disinclined to quarrel, as
their notice makes no mention of their rivals:--
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account