A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
And in the issue of the same paper for June 30-July 1 we find this,
which refers to the Company on which all the South Sea directors’ orders
were made payable:--
FOund at the South Sea House Saturday the 17th of June a Sword-Blade
Company’s Note. If the Person that lost it will apply to Mr.
Colston’s, a Toy Shop at the Flower-de-Luce against the Exchange in
Cornhill, and describe the said Note shall have it return’d, paying
the Charge of the Advertisement.
These are, however, only incidental advertisements, which might have
occurred had the Company been anything but that which it was; and so we
have only to remark on the peculiar quietness with which all rigging
operations were managed in those days. One of the paragraphs quoted in a
note a short distance back will, however, account for the fact that
advertisements were not found in the usual places.
The growth of the disgusting system which permitted of public combats
between women is exhibited in several advertisements of 1722, the most
noticeable among them being one in which a challenge and reply are
published as inducements to the public to disburse their cash and
witness a spectacle which must have made many a strong man sick:--
CHALLENGE.--I, Elizabeth Wilkinson, of Clerkenwell, having had some
words with Hannah Hyfield, and requiring satisfaction, do invite her
to meet me upon the stage, and box me for three guineas; each woman
holding half a crown in each hand, and the first woman that drops the
money to lose the battle.
ANSWER.--I, Hannah Hyfield, of Newgate Market, hearing of the
resoluteness of Elizabeth Wilkinson, will not fail, _God willing_, to
give her more blows than words, desiring home blows, and from her no
favour; she may expect a good thumping!
The precaution taken with the half-crowns to keep the hands clenched and
so prevent scratching, shows that even these degraded creatures had not
quite forgotten the peculiarities of the sex. And that there is piety in
pugilism--even of this kind--is proved by the admittance that the Deity
had to give his consent to “the ladies’ battle.” But Mesdames Wilkinson
and Hyfield sink into insignificance when compared with the heroines of
the following, which is cut from the _Daily Post_ of July 17, 1728:--
AT _Mr. Stokes’ Amphitheatre_ in Islington Road, this present Monday,
being the 7 of October, will be a complete Boxing Match by the two
following Championesses:--Whereas I, Ann Field, of Stoke Newington,
ass-driver, well known for my abilities in boxing in my own defence
wherever it happened in my way, having been affronted by Mrs. Stokes,
styled the European Championess, do fairly invite her to a trial of
the best skill in boxing for 10 pounds, fair rise and fall; and
question not but to give her such proofs of my judgment that shall
oblige her to acknowledge me Championess of the Stage, to the entire
satisfaction of all my friends.
Public-domain text, read in full here on John Shaqi.
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