[28] This is Partridge the almanac-maker, who was fortunate enough to be mentioned in the “Rape of the Lock.” After the rape has taken place the poem goes on to say-- “This the _beau monde_ shall from the Mall survey, And hail with music its propitious ray; This the blest lover shall for Venus take, And send up prayers from Rosamunda’s lake; This Partridge soon shall view in cloudless skies, When next he looks through Galileo’s eyes; And hence the egregious wizard shall foredoom The fate of Louis and the fall of Rome.” It would seem, therefore, that the guiding spirits of the _Tatler_, fancying that he had received undue publicity in a favourable manner, were disposed to show Partridge that all advertisements are not necessarily adjuncts to business. [29] An advertising trussmaker of that day. [30] A specimen advertisement of one of these inventors appears in the _Postman_ of January 6-9, 1705:-- SINCE so many upstarts do daily publish one thing or other to counterfeit the original strops, for setting razors, penknives, lancets, etc., upon, And pretend them to be most excellent; the first author of the said strops, does hereby testify that all such sort of things are only made in imitation of the true ones, which are permitted to be sold by no one but Mr Shipton, at John’s Coffee House, in Exchange Alley, as hath been often mentioned in the Gazettes, to prevent people being further imposed upon. An opposition notice appears shortly afterwards in the _Daily Courant_ of January 11:-- THE _Right Venetian Strops_, being the only fam’d ones made, as appears by the many thousands that have been sold, notwithstanding the many false shams and ridiculous pretences, as “original,” etc., that are almost every day published to promote the sale of counterfeits, and to lessen the great and truly wonderful fame of the _Venetian Strops_, which are most certainly the best in the world, for they will give razors, penknives, lancets, etc., such an exquisite fine, smooth, sharp, exact and durable edge, that the like was never known, which has been experienced by thousands of gentlemen in England, Scotland and Ireland. Are sold only at Mr Allcraft’s, a toy shop at the Blue Coat Boy, against the Royal Exchange, &c. &c. [31] Both oculists of some renown, who advertised largely.