A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS on or about the 10th day of November last I did say in the
Presence of Several People, That Anthony Coller, living at the Sign of
the Ship and Dove in the Pithay in Bristol, was sent to Newgate for
putting Live Toads in his Beer, in order to fine it; I do solemnly
declare, That I never knew any such Thing to have been done by the
said Coller nor do I believe he was ever guilty of the aforesaid or
any like Practice; I am therefore heartily sorry for what I have said
and hereby ask Pardon for the same of the above said Person, who, I
fear, has been greatly injur’d by the unguarded Tongue of
JOSEPH ROBINS.
To this curious confession, which was evidently extorted from the
imaginative but timid Joseph, four witnesses appended their names. The
next gentleman to whom our attention is directed was still more
unfortunate than Mr Robins, for he received punishment without having
committed any particular offence. He, however, seems to have been made
of very different mettle from the Bristol man, for he is anxious to try
his chances on better terms with those who assaulted him. The
advertisement is from the _Daily Post_ of January 22, 1739-40:--
WHEREAS on Saturday the 12th instant between six and seven at night, a
gentleman coming along the north side of Lincolns Inn fields was set
upon by three persons unknown and receiv’d several blows before he
could defend himself, upon a presumption, as they said that he was the
author of a Satire call’d “the Satirist.” This is to inform them that
they are greatly mistaken, and that the insulted person is neither the
author of that Satire nor of any Satire or Poem whatever, nor knows
what the said Satire contains: and therefore has reason to expect, if
they are Gentlemen, that they will not refuse him a meeting, by a line
to A. Z., to be left at the Bar of Dick’s Coffee House, Temple Bar, in
order to make him such atonement as shall be judged reasonable by the
friends on each side; otherwise he is ready to give any one of them,
singly, the satisfaction of a Gentleman, when and wherever shall be
appointed, so as he may not have to deal with Numbers.
Public-domain text, read in full here on John Shaqi.
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