A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
It is not hard to determine the sentiments of those who then called
Culloden a glorious battle, though we should think there are few
nowadays who, whatever their tastes and sympathies, would affix the
adjective to a victory which, however decisive, was marred by one of the
most disgraceful and cowardly massacres of any time. But the shame still
rests on the memory of that man who was truly a butcher--a butcher of
the defenceless, but an impotent officer and arrant coward in the
presence of armed equality; and so, as his name leaves a nasty taste in
the mouth, we will pass on to a contemporary card put forth by an
enterprising tradesman:--
JOHN WARD, STAY-MAKER,
AT the Golden Dove, in Hanover Street, Long Acre, Makes Tabby all over
for £1, 13s. 0d., for large sizes £1, 16s. 0d.; ticken backs £1, 7s.
0d., for large sizes two or three shillings advance, with the very
best of goods and the very best of work; neither would I accept a
ship-load of the second-best bone, and be obliged to use it, to
deceive people, nor tabby nor trimming. I am willing to produce
receipts in a court of justice for tabby, bone, &c., and be entirely
disannulled business, or counted an impostor and a deceiver, if I act
contrary to what I propose; which if I did I should be guilty of
nothing but deceit, nor nothing less than fraud, and so don’t ought to
be allowed; but I can give the direct contrary proofs; for I can prove
I have had eighteen measures at a time by me since Christmas, for
people as I have made for several times before, and all the winter
never less than five or six in a week, often more, all old customers;
and in consideration its all for ready money, it shows a prodigious
satisfaction. I buy for ready money, and that commands the best of
goods, and the allowance made in consideration thereof.
Public-domain text, read in full here on John Shaqi.
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