A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS a young lady was at Covent Garden playhouse last Tuesday
night, and received a blow with a square piece of wood on her breast;
if the lady be single and meet me on Sunday at two o’clock, on the
Mall in St James’s Park, or send a line directed for A. B., to Mr
Jones’s, at the Sun Tavern at St Paul’s Churchyard, where and when I
shall wait on her, to inform her of something very much to her
advantage on honourable terms, her compliance will be a lasting
pleasure to her most obedient servant.
This man, though somewhat rude in his style, and, judging from the
description of his adventure at the playhouse, rather coarse in his
manners, is noticeable for stipulating that his charmer shall be single.
Let us hope that, if his intentions were honourable, he prospered in his
suit. If he didn’t, then perhaps he felt consoled by the knowledge that
virtue is its own reward.
TO THE JOYOUS.--The Bloods are desired to meet together at the house
known by the name of the Sir Hugh Middleton, near Saddler’s Wells,
Islington, which Mr Skeggs has procured for that day for the better
entertainment of those Gentlemen who agreed to meet at his own house.
Dinner will be on the Table punctually at two o’clock.
The advertisement just given, which appears in the _General Advertiser_
for January 13, 1748, is one of the rare instances of anything relating
to politics in advertisements. The only time when political significance
is given to an advertisement is when party dinners, of which the
foregoing seems to be one, are advertised. The Sir Hugh Middleton is
still in existence, and a few years back, when Sadler’s Wells was the
only home for legitimacy in London, was much frequented by theatrical
stars and the lesser lights of the drama. Comparatively recently a
music-hall has been added to the establishment, which, however
profitable in a pecuniary sense, hardly adds to the reputation of this
well-known and once suburban tavern. In another preliminary notice,
which appears early in April, attention is directed to another part of
the town, and probably to another phase of political and party
existence. It is, like the others, from the _General Advertiser_, which
at the time was a great medium. The two which follow it are also from
the same paper:--
HALF-MOON TAVERN, CHEAPSIDE.--Saturday next, the 16 April, being the
anniversary of the Glorious Battle of Culloden, the Stars will
assemble in the Moon at six in the evening. Therefore the choice
spirits are desired to make their appearance and fill up the joy.
Public-domain text, read in full here on John Shaqi.
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