A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
At No. 15, one pair of stairs, in the King’s-bench Walk, in the
Temple, gentlemen at an easy charge may be informed what is in their
patrons’ power to bestow, and what with consistency and propriety they
may ask for; (either civil, ecclesiastical, or military, by land or
sea, together with the business of each employment, salaries, fees,
&c.) as also by what methods to apply, and obtain a speedy and
definite answer.
At the same place the most early and certain intelligence may be had
of the vacancies which occur in all public offices. Those who have any
business to transact with the Government, may be put into the easiest
and readiest way to accomplish it, and those who have places to
dispose of may depend on secrecy and always hear of purchasers.
_N.B._--At the same place, accompts depending in Chancery, or of any
other kind, are adjusted; as likewise the business of a money
scrivener transacted, in buying and selling estates, lending money
upon proper securities, and proper securities to be had for money.
This agency, if properly conducted, must have been as convenient for
patrons as for place applicants, and doubtless the “ministers of State
and other persons in power” must often have been astonished to discover
what power they really possessed, which discovery would never have been
made had it not been for the services of the gentleman up one pair of
stairs.
In January 1752, the widow Gatesfield discovered the advantage likely
to accrue from the quotation in an advertisement of any independent
testimony, no matter how remote, and so being anxious to acquaint the
public with the superiority of the silver spurs, for fighting cocks,
manufactured at her establishment, she concluded her announcement in the
_Daily Advertiser_ as follows:--
☞ Mr Gatesfield was friend and successor to the late Mr Smith
mentioned in Mr Hallam’s ingenious poem called the _Cocker_, p. 58.
As curious artists different skill disclose,
The various weapon different temper shows;
Now curving points to soft a temper bear,
And now to hard their brittleness declare.
Now on the plain the treach’rous weapons lye,
Now wing’d in air the shiver’d fragments fly:
Surpris’d, chagrin’d, the others gaze,
And SMITH alone ingenious artist praise.
The following, which appears about the same time, is of a rather
doubtful order. It is inserted in the _General Advertiser_ of January 6,
1752, and seems to be an attempt to renew a friendship broken off by
some frolicsome fair ones at the sacrifice of as little dignity as
possible. The advertiser certainly seems to know a good deal about the
missing ladies:--
Public-domain text, read in full here on John Shaqi.
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