A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS two young ladies of graceful figure, delicate turned limbs and
noble aspect, lately absenting themselves from their admirers, are
suspected maliciously to have sent an expensive Packet, containing
four indecent Words in various Languages, to a gentleman near Hanover
Square: This is to give notice whosoever shall induce these ladies to
surrender themselves to that gentleman, shall receive a suitable
reward. The ladies may depend on the gentleman’s discretion.
The tender honour of the fine gentlemen of sixscore years ago is
admirably shown by the next two public announcements, the first of which
appears in the _General Advertiser_ for January 13, 1752:--
DURING the performance on Saturday night at Drury Lane playhouse, a
dispute was carried to a great length, between two gentlemen, but all
the reparation demanded by the injured party being publicly granted,
the affair had no bad consequences.
Three days after, the advertisement was repeated in the same paper with
the addition of some particulars:--
DURING the performance on Saturday night at Drury Lane playhouse, a
dispute was carried to a great length between Mr V----n and a
gentleman unknown; but on the stranger being made sensible of his
error, and making public submission and gentleman-like reparation, it
was amicably terminated.
Mr V----n was evidently very anxious that his friends should know he had
borne himself bravely, and like a gentleman, even at the risk of
bloodshed. Nowadays he would have endeavoured to get his advertisement
into another portion of the paper, and “Jenkins’s” services and leaded
type would doubtless have been brought into requisition.
The _General Advertiser_ seems to have been a medium for affairs of
gallantry, for just at this period we find the annexed:--
A TALL, well-fashion’d, handsome young woman, about eighteen, with a
fine bloom in her countenance, a cast in one of her eyes, scarcely
discernable; a well-turned nose, and dark-brown uncurled hair flowing
about her neck, which seemed to be newly cut; walked last new year’s
day about three o’clock in the afternoon, pretty fast through Long
acre, and near the turn into Drury Lane met a young gentleman, wrapp’d
up in a blue roccelo cloak, whom she look’d at very steadfastly: He
believes he had formerly the pleasure of her acquaintance: If she will
send a line directed to H. S. Esq. to be left at the bar of the Prince
of Orange Coffeehouse, the corner of Pall Mall, intimating where she
can be spoke with, she will be inform’d of something greatly to her
advantage. She walked in a dark coloured undressed gown, black hat and
capuchin; a low middle-aged woman plainly dressed, and a footman
following close behind, seemed to attend her.
Public-domain text, read in full here on John Shaqi.
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