I could not but feel some indignation when I found this illustrious Indian warrior immediately succeeded by a fresh parcel of Dublin butter. The trade of advertising is now so near to perfection, that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, Whether they do not sometimes play too wantonly with our passions? as when the registrar of lottery tickets invites us to his shop by an account of the prizes which he sold last year; and whether the advertising controversists do not indulge asperity of language without any adequate provocation? as in the dispute about strops for razors, now happily subsided, and in the altercation which at present subsists concerning Eau de Luce. In an advertisement it is allowed to every man to speak well of himself, but I know not why he should assume the privilege of censuring his neighbour. He may proclaim his own virtue or skill, but ought not to exclude others from the same pretensions. Every man that advertises his own excellence should write with some consciousness of a character which dares to call the attention of the public. He should remember that his name is to stand in the same paper with those of the King of Prussia and the Emperor of Germany, and endeavour to make himself worthy of such association. Some regard is likewise to be paid to posterity. There are men of diligence and curiosity who treasure up the papers of the day merely because others neglect them, and in time they will be scarce. When these collections shall be read in another century, how will numberless contradictions be reconciled; and how shall fame be possibly distributed among the tailors and bodice-makers of the present age?” Judging by the advertisements which continued, the worthy advertisers of 1759 had a very poor opinion of men yet to come, and might have asked, had they thought of it, with the Irish member, “What’s posterity ever done for us?”--a query which would have puzzled even Dr Johnson. The short-sleeved dresses of 1760 must have called for all kinds of apparatus for whitening and beautifying the arms, and among many a kindred and attractive advertisement of the time we take the following from the _Chronicle_ of April 19-21:-- _Gloves for Ladies._ THE true prepared French Chicken and Dog-skin Gloves, for clearing and whitening the hands and arms, perfumed and plain. As some ladies have had but small confidence in these Gloves, till they have been prevailed upon to wear one Glove for eight or ten Nights, when they have evidently seen to their agreeable satisfaction that hand and arm brought to such a superior degree of whiteness over the other, as though they did not belong to the same Person.